Charles Ave Marketing is Madison Ave for Small Businesses and Startups.
On Madison Ave, people proclaim to love advertising. Here on Charles Ave, we don’t.
You heard right: we don’t love advertising. After all, no one else does. No audience would say, “I can’t wait to be marketed to,” and, let’s face it: they’re the one’s you’re really after.
Understanding that dynamic, we’ve found that marketing is something we’re rather good at. We have a knack for taking smart insights and communicating them in a way that is meaningful. What we create goes beyond a simple ad or article or brochure. What we create, above all, is a voice.
About Charles Ave
A small or new business doesn’t have to market itself as if it’s small or new. At Charles Ave, we boost your marketing efforts in a way that is both effective and affordable. We combine a background in traditional media with know-how in online marketing.
Our mission is for our business to grow by helping your business grow.
Work We’re Proud Of
Please browse through the portfolio to see examples of our work, and get in touch if your business could use a creative boost.
The Menuism Blog
ACE tuition comparison ad
PickFu for Authors
2nd Street Blog
Share by Curtis Stone
ACE Education Webinars
“Our digital advertising strategy needed a total overhaul. One phone call with Kim was enough to convince us Charles Ave Marketing were the people for the job. It’s not just about the numbers; they focus on driving high quality, engaged traffic to your assets. When you work with Charles Ave, you get a holistic approach that includes constant campaign monitoring and optimisationto help you get the most out of your budget. We would highly recommend their services.”
– Keely Double, Investment Editor, FundCalibre
“We were previously using an agency and this approach has been far better for us — giving us the attention and focus on our online campaigns that our company needs. Thanks to Kim, our online ROI continues to improve every month. That’s exciting to have that ongoing improvement and growth.”
– Deborah Sweeney, CEO, MyCorporation
“Kim is an essential part of our marketing team and contributes heavily to all of our efforts. She possesses the rare ability to market on a wide range of topics and through many mediums. We’ve trusted her for years and wouldn’t hesitate to recommend working with her.”
– John Li, Co-founder, PickFu
“Charles Ave Marketing is a seamless extension of my team at American College of Education. This is the second organization in which I have had the pleasure of working with Kim Kohatsu. Her ability to quickly understand a brand, audience motivations, and provide strategy as well as high-impact, engaging content – both written and visual – is a huge asset.”
– Melissa Markovsky, Senior Director, Communications and Marketing, American College of Education
Kim Kohatsu combines a rare mix of traditional and new media experience. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others.
After several years, Kim shifted her specialty into online marketing, helping tech B2B startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. In 2013, she founded Charles Ave Marketing, where she manages the marketing efforts and grows online engagement for businesses and startups including American College of Education, Menuism, the Demi Lovato Fan Club, PickFu, and the Los Angeles Institute of Architecture and Design.
Kim is a graduate of Syracuse University, with three Bachelor’s degrees in Advertising, Political Science, and French. In 2001, she was named a Syracuse University Scholar, the highest honor the university bestows on only 12 graduates per year. Kim earned her Master’s degree in Communications from the Adcenter (now Brandcenter) at Virginia Commonwealth University. She is also a member of Mensa.