We don’t love what we do.
On Madison Ave, you’ll find people who proclaim to love advertising. But on Charles Ave, we don’t.
You heard right: we don’t love advertising. We don’t love marketing. After all, no one else does. No audience would say “I love advertising,” or “I can’t wait to be marketed to,” and, let’s face it: they’re the one’s you’re really after.
Still, marketing is something we’re rather good at. We have a knack for taking smart insights and communicating them in a way that is meaningful.
What we create goes beyond a simple ad or article or brochure. What we create, above all, is a voice.
Bringing the power of Madison Ave to small businesses and startups
A small or new business doesn’t have to market itself as if it’s small or new. At Charles Ave, we help your marketing efforts in a way that is both effective and affordable. We mix a background in traditional media with know-how in online marketing.
Our mission is for our business to grow by helping your business grow.
Kim Kohatsu boasts a rare combination of traditional and new media experience. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech B2B startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. She then founded her own consultancy, Charles Ave Marketing, where she has managed the marketing efforts and grown online engagement for businesses and startups including American College of Education, Menuism, the Demi Lovato Fan Club, PickFu, and the Los Angeles Institute of Architecture and Design.
Kim is a graduate of Syracuse University, holding three Bachelor’s degrees in Advertising, Political Science, and French. In 2001, she was named a Syracuse University Scholar, the highest honor the university bestows on only 12 graduates per year. Kim earned her Master’s degree in Communications from the Adcenter (now Brandcenter) at Virginia Commonwealth University. She is also a member of Mensa.
Justina Huddleston is an experienced writer and editor whose work has appeared in a variety of business-to-business and consumer-facing online publications.
Justina began writing for TDmonthly Magazine, a business-to-business toy industry publication, in 2009. She is now the Editorial Director and head writer, and has planned and executed nearly 50 issues of its monthly magazine. In her role as Editorial Director, she regularly communicates with high-level toy industry executives, PR reps, and small business owners, and executes email marketing and advertising campaigns for toy manufacturers both large and small. Justina is also a food trend writer for SheKnows.com, the most-visited women’s lifestyle site on the web.
At Charles Ave Marketing, Justina utilizes her editing and writing skills for a variety of clients, including Menuism and the Lovato Club.
Justina graduated magna cum laude from Emerson College with a Bachelor’s degree in Writing, Literature, and Publishing.
Tucker is a tennis ball enthusiast with an uncanny knack for knowing when a conference call is occurring, consistently using these occasions to make his voice heard.
When not speaking up about company affairs, he enjoys sunning, walking, and napping.