Happy New Year! It’s that time when many of us resolve to remake ourselves, even with that nagging feeling in the back of our minds that change will only last a short while. But fear not! I’ve thought of nine resolutions ...
Today, April 22, 2019, is the sixth anniversary of my company Charles Ave Marketing. Six years ago, I had no idea whether this whole idea would last. After losing a full-time marketing job at a tech startup, I spent almost a year ...
Please note this post contains affiliate links, which means I will make a small commission (at no cost to you) if you make a purchase after clicking on my links. If my review helps you, I’d appreciate it if you used the links below. ...
PPC professionals often use the term landing page and assume you know what that means. Even if you have some understanding of what a landing page is, you might ask, why are landing pages important? Why should I care about them? So ...
Author’s Note: Bing Ads is now known as Microsoft Advertising. There’s no question that Google dominates search traffic, paid and organic. As an advertiser, you might ask yourself, why use Bing Ads at all? Let’s weigh ...
Press releases are one of those topics that every marketer has an opinion about. A few years ago, press releases were SEO gold, the easiest way to earn hundreds of backlinks in an instant. But in 2013, the Google algorithm caught up to ...
People don’t share ads. But they do share stories — especially on platforms like Facebook and Instagram. The best stories are visual, and nothing captures a story quite like video. While shooting and producing video can be ...
Landing page optimization usually tackles content-related questions: Have I included the target keyword enough times? Is my call-to-action working? Which design layout performs better? Too often, however, advertisers jump to this phase ...
The English language can be a tricky mistress. But when expressed well, she’s a beauty. If you’re a copywriter or blogger, I assume you already know the basics of how to make things plural (i.e., man → men, child → ...
Using negative keywords is one of the most overlooked but effective strategies to optimize your Google Ads or Bing Ads campaigns. How do you make the most of this important tool? Let’s go over what negative keywords are, why ...
