What is a Landing Page?

PPC professionals often use the term landing page and assume you know what that means. Even if you have some understanding of what a landing page is, you might ask, why are landing pages important? Why should I care about them? So ...

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Why Use Bing Ads for your Business?

Author’s Note: Bing Ads is now known as Microsoft Advertising. There’s no question that Google dominates search traffic, paid and organic. As an advertiser, you might ask yourself, why use Bing Ads at all? Let’s weigh ...

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The Importance of Negative Keywords

Using negative keywords is one of the most overlooked but effective strategies to optimize your Google Ads or Bing Ads campaigns. How do you make the most of this important tool? Let’s go over what negative keywords are, why ...

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Is Yelp Advertising Worth It?

Is Yelp advertising worth it? For many local business owners, Yelp is an essential marketing tool to connect with potential customers. A 2016 Nielsen study commissioned by Yelp shows that 74% of consumers searching online for a local ...

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8 Key PPC Metrics You Need to Understand

Pay-per-click platforms like Google Ads (formerly Google AdWords) can be overwhelming. You can easily get lost in the numbers and graphs. But don’t let the analytical nature of PPC scare you off. This guide will explain in plain ...

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