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Author’s Note: Bing Ads is now known as Microsoft Advertising. There’s no question that Google dominates search traffic, paid and organic. As an advertiser, you might ask yourself, why use Bing Ads at all? Let’s weigh ...
People don’t share ads. But they do share stories — especially on platforms like Facebook and Instagram. The best stories are visual, and nothing captures a story quite like video. While shooting and producing video can be ...
Landing page optimization usually tackles content-related questions: Have I included the target keyword enough times? Is my call-to-action working? Which design layout performs better? Too often, however, advertisers jump to this phase ...
Is Yelp advertising worth it? For many local business owners, Yelp is an essential marketing tool to connect with potential customers. A 2016 Nielsen study commissioned by Yelp shows that 74% of consumers searching online for a local ...
Pay-per-click platforms like Google Ads (formerly Google AdWords) can be overwhelming. You can easily get lost in the numbers and graphs. But don’t let the analytical nature of PPC scare you off. This guide will explain in plain ...
Even the most seasoned writers can use a refresher now and again. Everyone believes they can write, but the real question is whether you can write well. Here are 6 quick copywriting tips to keep your writing sharp. Copywriting Tips to ...
Finding someone to manage your company’s PPC is a daunting task. You’re apt to encounter slick sales pitches, a wide range of pricing and fees, or an endless sea of online taskers who say they can do the job. How do you ...
An editor is a luxury we copywriters don’t always have. That’s when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use ...
Stock photography is often contrived, confusing, or altogether nonsensical. (If you need examples, click here, here, and here). And free stock photos? Forget it. That’s why I was excited to discover such an awesome resource for ...
