I recently helped develop an e-book, How to Design a Logo, for our client PickFu. It’s a step-by-step guide to help business owners find and work with a graphic designer, including how to judge the quality of a logo, provide actionable feedback, and how to narrow design choices down to a finalized logo. See the full Table of Contents below:

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How to Design a Logo: Table of Contents

Chapter 1: Anatomy of a logo

Elements of a logo


Chapter 2: Creating a logo design brief

Why you need a logo design brief

Your design brief: an outline

Chapter 3: How to find a logo designer

Top tips on finding a graphic designer

How a design contest works

Chapter 4: How to choose a logo design

What makes a good logo: a checklist

Testing your logo with potential customers


Kim Kohatsu is the founder of Charles Ave Marketing, where she brings the power and reach of Madison Ave to small businesses and startups.

Also published on Medium.