I recently helped develop an e-book, How to Design a Logo, for our client PickFu. It’s a step-by-step guide to help business owners find and work with a graphic designer, including how to judge the quality of a logo, provide actionable feedback, and how to narrow design choices down to a finalized logo. See the full Table of Contents below:

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How to Design a Logo: Table of Contents

Chapter 1: Anatomy of a logo

Element of a logo

Example

Chapter 2: Creating a logo design brief

Why you need a logo design brief

Your design brief: an outline

Chapter 3: How to find a logo designer

Top tips on finding a graphic designer

How a design contest works

Chapter 4: How to choose a logo design

What makes a good logo: a checklist

Testing your logo with potential customers

Author: KIM KOHATSU

Kim Kohatsu is the founder of Charles Ave Marketing, where she brings the power and reach of Madison Ave to small businesses and startups.

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