[vc_row][vc_column][vc_column_text]I recently helped develop an e-book, How to Design a Logo, for our client PickFu. It’s a step-by-step guide to help business owners find and work with a graphic designer, including how to judge the quality of a logo, provide actionable feedback, and how to narrow design choices down to a finalized logo. See the full Table of Contents below:

Input your email address and the e-book will be delivered to your inbox.[/vc_column_text][vc_raw_html]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[/vc_raw_html][vc_column_text]

How to Design a Logo: Table of Contents

Chapter 1: Anatomy of a logo

Elements of a logo

Example

Chapter 2: Creating a logo design brief

Why you need a logo design brief

Your design brief: an outline

Chapter 3: How to find a logo designer

Top tips on finding a graphic designer

How a design contest works

Chapter 4: How to choose a logo design

What makes a good logo: a checklist

Testing your logo with potential customers

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Author: KIM KOHATSU

Kim Kohatsu is the founder of Charles Ave Marketing, where she brings the power and reach of Madison Ave to small businesses and startups.[/vc_column_text][vc_empty_space height=”10px”][vc_icon icon_fontawesome=”fa fa-facebook” size=”xs” link=”url:https%3A%2F%2Fwww.facebook.com%2Fcharlesavemktg||target:%20_blank|”][vc_icon icon_fontawesome=”fa fa-twitter” size=”xs” link=”url:https%3A%2F%2Fwww.twitter.com%2Fkimkohatsu||target:%20_blank|”][vc_icon icon_fontawesome=”fa fa-linkedin” size=”xs” link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkimkohatsu%2F||target:%20_blank|”][/vc_column][/vc_row]

Kim Kohatsu

Also published on Medium.