I recently helped develop an e-book, How to Design a Logo, for our client PickFu. It’s a step-by-step guide to help business owners find and work with a graphic designer, including how to judge the quality of a logo, provide actionable feedback, and how to narrow design choices down to a finalized logo. See the full Table of Contents below:
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How to Design a Logo: Table of Contents
Chapter 1: Anatomy of a logo
Elements of a logo
Chapter 2: Creating a logo design brief
Why you need a logo design brief
Your design brief: an outline
Chapter 3: How to find a logo designer
Top tips on finding a graphic designer
How a design contest works
Chapter 4: How to choose a logo design
What makes a good logo: a checklist
Testing your logo with potential customers
Also published on Medium.