Last month, I was invited to join the Forbes LA Business Council. As a benefit of membership, I am now publishing articles on Forbes.com. My first article covers questions you should ask when engagement on your business website is low.
I was inspired to write this article after explaining to some of my clients how to judge their content performance. Even though these clients were in totally different verticals, they faced many of the same issues: users weren’t clicking on links, but rather abandoning their sites after only a few seconds.
I hope these questions help you think critically about potential ways to improve your website. Read the full article here.
Also published on Medium.