Last month, I was invited to join the Forbes LA Business Council. As a benefit of membership, I am now publishing articles on My first article covers questions you should ask when engagement on your business website is low.

I was inspired to write this article after explaining to some of my clients how to judge their content performance. Even though these clients were in totally different verticals, they faced many of the same issues: users weren’t clicking on links, but rather abandoning their sites after only a few seconds.

I hope these questions help you think critically about potential ways to improve your website. Read the full article here.


Kim Kohatsu is the founder of Charles Ave Marketing, where she brings the power and reach of Madison Ave to small businesses and startups.

Also published on Medium.