In my latest Forbes column, I discuss knowing your worth. Knowing your worth is especially important for women who own businesses, and to me, my worth is reinforced by the rates I charge. Is this to say I am only worth what I earn? Absolutely not. However, I AM worth what I charge, and as a woman, I feel it’s especially important to make that entirely clear.

Women are socialized in different ways to want to please. In business, this might mean that she lowers her rates if a client tries to negotiate, or she may not ask for as much as her male counterparts in the first place. When an invoice goes unpaid, she might be less likely to confront the client, and if she does, she might do so apologetically, as if somehow she caused the problem.

As women, we must counteract this inclination. We need to hold firm in our decision to charge what we charge, and we need to collect. In two cases thus far in my business, payment collection has required legal action. But when I remind myself to know my worth, I realize that I must enforce my own agreements. If we’re ever to achieve fairness, we have to receive what we are owed.

Setting your own rates and being firm in collecting them means that you value your own time and effort. Your clients and business partners need to value your time and effort, too. And the most tangible way to do this is monetarily.

Read the full column here, and please let me know what think in the comments.


Kim Kohatsu is the founder of Charles Ave Marketing, where she brings the power and reach of Madison Ave to small businesses and startups.

Also published on Medium.


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