Charles Ave Marketing is a Certified Google Partner. Clients we have helped with PPC efforts span varied sectors including dental implants, text messaging, toys, tennis camps, gold collecting, and restaurants.
Here’s a case study for a niche website we helped, GlutenFreeMatzo.com. Jewish people are actually more susceptible to gluten intolerance (celiac disease) than the population at large, so GlutenFreeMatzo.com offers a specialty product to address their needs. In the run-up to Passover, we implemented search and display campaigns offering gluten-free matzo and a gluten-free Passover cookbook.
During March 2012, our efforts netted the following results:
The display campaign targeted two types of content sites: gluten free websites and Jewish websites. They experienced a 4.67% conversion rate and a 3.22% conversion rate, respectively — very high for the Display Network.
The remarketing campaign achieved a 13.25% conversion rate among people who had visited the site but abandoned before purchase.
All our marketing efforts resulted in over $100K in matzo sales in one month.
- The matzo campaign achieved a 4.13% CTR and a 7.08% purchase conversion rate.
- The cookbook campaign achieved a 1.83% CTR and a 10.59% purchase conversion rate.
- PPC – Google Search and Display Networks
- PPC – Bing Ads
- Amazon Seller Central
- eBay Listings
- Ad Design
- Project Management