https://charlesavemktg.com/blog/do-press-releases-work/ News and Views from Charles Ave Marketing Tue, 22 Oct 2019 21:14:44 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://charlesavemktg.com/blog/do-press-releases-work/#comment-57 Tue, 11 Sep 2018 17:15:24 +0000 https://charlesavemktg.com/blog/?p=5989#comment-57 Thanks, Mike! Good point re: duplicate content, though I wouldn’t worry about duplicated text across press release wire services. Where the issue sometimes gets thorny is if you’re cross-posting releases on your own site. In that case, it’s usually best to add value to the release in some way (such as added commentary). I found this March 2018 post on Search Engine Journal that discusses it: https://www.searchenginejournal.com/google-syndicated-content-press-releases-seo/241315/

]]> https://charlesavemktg.com/blog/do-press-releases-work/#comment-56 Tue, 11 Sep 2018 03:01:32 +0000 https://charlesavemktg.com/blog/?p=5989#comment-56 Awesome roundup, Kim!
I surprised no one mentioned duplicate content and how its handled by Google Panda algorithm. Press releases are distributed to a lot of (hundreds) of media outlet, this can create a duplicate content issue, which not only brings no value for SEO, but also can get you penalized if you are not careful.

]]>