{"id":5698,"date":"2018-07-18T12:16:36","date_gmt":"2018-07-18T19:16:36","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?page_id=5698"},"modified":"2019-07-16T15:36:01","modified_gmt":"2019-07-16T22:36:01","slug":"save-money-on-google-ads","status":"publish","type":"page","link":"https:\/\/charlesavemktg.com\/blog\/save-money-on-google-ads\/","title":{"rendered":"Can you spend less on advertising but still make more money?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Yes, Google Ads <em>can<\/em> work.<br>But it&#8217;s not working.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"188\" height=\"300\" data-attachment-id=\"5739\" data-permalink=\"https:\/\/charlesavemktg.com\/blog\/?attachment_id=5739\" data-orig-file=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?fit=1410%2C2250&amp;ssl=1\" data-orig-size=\"1410,2250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google-Ads-Mistakes-2ndEdition\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?fit=642%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=188%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-5739\" srcset=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=188%2C300&amp;ssl=1 188w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=768%2C1226&amp;ssl=1 768w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=642%2C1024&amp;ssl=1 642w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=560%2C894&amp;ssl=1 560w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=250%2C399&amp;ssl=1 250w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?w=1410&amp;ssl=1 1410w\" sizes=\"auto, (max-width: 188px) 100vw, 188px\" \/><\/figure><\/div>\n\n\n\n<p>Google Ads can be one of the most effective ways to advertise your business. More often, however, the ads make money for Google, but not for you.<\/p>\n\n\n\n<p>Why? Because Google Ads is easy to use, but it&#8217;s difficult to master.<\/p>\n\n\n\n<p>For instance, <strong>would it surprise you to know that when you use Google Ads, your ads may show up in places other than Google?<\/strong><\/p>\n\n\n\n<p>If so, then you should read my book&nbsp;<em>3 Expensive Google Ads Mistakes (and How to Avoid Them)<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you believe me?<\/h2>\n\n\n\n<p>Over the past decade, I&#8217;ve had opportunities to work on Google Ads accounts of all shapes and sizes. The lessons in this book come from years of experience auditing accounts and running campaigns. No matter the vertical, the budget, or the business model, advertisers all make these same three mistakes. By identifying them, I&#8217;ve saved companies thousands of wasted dollars and helped their brands succeed online.<\/p>\n\n\n\n<p>It pains me to see hard-earned money go to waste because business owners didn&#8217;t understand where or how their ads were placed. But with a little time, elbow grease, and the guidelines of this book, you could save significant money on Google Ads, all the while finding more targeted and relevant audiences for your products and services.<\/p>\n\n\n\n<p>And because I really do want you to believe me, I&#8217;m offering the first chapter of my book for free. Simply enter your email below and the chapter will arrive in your inbox immediately.<\/p>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:400px;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/charlesavemktg.us7.list-manage.com\/subscribe\/post?u=465330b09bff3568513dc3769&amp;id=d062a38e27\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n    <div id=\"mc_embed_signup_scroll\">\n\t<h2>Read the first chapter<\/h2>\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Email Address  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\">\n<\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_465330b09bff3568513dc3769_d062a38e27\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n<script type='text\/javascript' src='\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js'><\/script><script type='text\/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n<!--End mc_embed_signup-->\n\n\n\n<h2 class=\"wp-block-heading\">Want to buy the whole thing instead?<\/h2>\n\n\n\n<p>I don&#8217;t blame you. Business owners come to me in a panic because they don&#8217;t understand why Google Ads isn&#8217;t working for them. Oftentimes, they&#8217;ve turned to agencies or outside account managers who haven&#8217;t been able to create results. Sometimes, those agencies and account managers come calling, too.<\/p>\n\n\n\n<p>I charge at least $900 for a Google Ads audit. But this book, which is a distillation of all the audits I&#8217;ve run, is only $5. Buy it on <a rel=\"noopener noreferrer\" href=\"https:\/\/amzn.to\/2qpuJui\" target=\"_blank\">Amazon<\/a> now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About the Author<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"214\" data-attachment-id=\"4827\" data-permalink=\"https:\/\/charlesavemktg.com\/blog\/save-money-on-google-ads\/kim-kohatsu\/\" data-orig-file=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/kim-kohatsu.jpg?fit=214%2C214&amp;ssl=1\" data-orig-size=\"214,214\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"kim-kohatsu\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/kim-kohatsu.jpg?fit=214%2C214&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/kim-kohatsu.jpg?resize=214%2C214&#038;ssl=1\" alt=\"kim-kohatsu-charles-ave-marketing\" class=\"wp-image-4827\" srcset=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/kim-kohatsu.jpg?w=214&amp;ssl=1 214w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/kim-kohatsu.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/kim-kohatsu.jpg?resize=180%2C180&amp;ssl=1 180w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/figure><\/div>\n\n\n\n<p>Hi there &#8211; I&#8217;m Kim Kohatsu, founder of Charles Ave Marketing, a certified Google Ads Partner.<\/p>\n\n\n\n<p>Over the past decade, I&#8217;ve had opportunities to work on lots of Google Ads accounts. My clients have included an international telecom, two national toy companies, two software-as-a-service brands, a dentist, a plumber, a gold coin retailer, an e-commerce website for industrial replacement parts, a flooring contractor, a business filing provider, a top-level domain, a luxury lifestyle blog, a mutual fund ratings company, a 100-year-old watch company, an architecture school, a website that sells matzo and other kosher fare, and these are just the ones I can remember.<\/p>\n\n\n\n<p>Clients come to me after being frustrated with their agencies or consultants. The unfortunate truth is most consultants aren\u2019t worth their salt, and too much of my work is cleaning up theirs. But in the process, I\u2019ve saved companies thousands of wasted dollars and helped their brands succeed online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, Google Ads can work.But it&#8217;s not working. Google Ads can be one of the most effective ways to advertise your business. More often, however, the ads make money for Google, but not for you. Why? Because Google Ads is easy to use, but it&#8217;s difficult to master. For instance, would it surprise you to<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/save-money-on-google-ads\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-5698","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can you spend less on advertising but still make more money?<\/title>\n<meta name=\"description\" content=\"Read a free chapter from my book, 3 Expensive Google Ads Mistakes (and How to Avoid Them). Save money on Google Ads while helping it work better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlesavemktg.com\/blog\/save-money-on-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can you spend less on advertising but still make more money?\" \/>\n<meta property=\"og:description\" content=\"Read a free chapter from my book, 3 Expensive Google Ads Mistakes (and How to Avoid Them). 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PPC is one of those things that's easy to do... In fact, it's too easy. Google says, \"hey, sign up, and your ads will be live in minutes!\" You create a campaign and wait for the magic to start. 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