{"id":5930,"date":"2018-08-16T23:33:06","date_gmt":"2018-08-17T06:33:06","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?page_id=5930"},"modified":"2020-01-29T11:38:09","modified_gmt":"2020-01-29T19:38:09","slug":"ppc-agency-in-los-angeles","status":"publish","type":"page","link":"https:\/\/charlesavemktg.com\/blog\/ppc-agency-in-los-angeles\/","title":{"rendered":"PPC Agency in Los Angeles"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">My name is Kim.<br>Here&#8217;s my no-bullshit approach to PPC.<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5943\" data-permalink=\"https:\/\/charlesavemktg.com\/blog\/ppc-agency-in-los-angeles\/kimkohatsu\/\" data-orig-file=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?fit=1024%2C681&amp;ssl=1\" data-orig-size=\"1024,681\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"kimkohatsu\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?fit=1024%2C681&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?resize=600%2C400&#038;ssl=1\" alt=\"Kim Kohatsu founded a PPC agency in Los Angeles\" class=\"wp-image-5943\" width=\"600\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?resize=560%2C372&amp;ssl=1 560w, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu.jpg?resize=250%2C166&amp;ssl=1 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>PPC is one of those things that&#8217;s easy to do&#8230; In fact, it&#8217;s <em>too<\/em> easy.<\/p>\n\n\n\n<p>Google says, &#8220;hey, sign up, and your ads will be live in minutes!&#8221; You create a campaign and wait for the magic to start.<\/p>\n\n\n\n<p>But then, nothing happens. Your phone doesn&#8217;t ring. Your sales don&#8217;t improve. And you get a fat bill for those ads.<\/p>\n\n\n\n<p>So maybe you contact another PPC agency in Los Angeles. Or you find a PPC consultant. They tell you, pay us, and we&#8217;ll fix it all for you.<\/p>\n\n\n\n<p>They&#8217;re pros, right? Surely they know something you don&#8217;t. So why haven&#8217;t they produced results either?<\/p>\n\n\n\n<p>You&#8217;re about to give up. But there&#8217;s a part of you that thinks, there <em>has<\/em> to be a way for Google to work for my business. And you&#8217;re right.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welcome to Charles Ave Marketing<\/h2>\n\n\n\n<p>Charles Ave Marketing is Madison Ave for Small Businesses and Startups. We&#8217;re a PPC agency in Los Angeles and a Certified Google Ads Partner.<\/p>\n\n\n\n<p>But at Charles Ave, you won&#8217;t hear from some flashy salesperson only to have your campaign managed by a faceless somebody in the Phillippines. You&#8217;ll work directly with the company founder Kim Kohatsu. That is, you&#8217;ll work directly with me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About me<\/h3>\n\n\n\n<p>This is the part where I tell you how I&#8217;m better than everyone you&#8217;ve considered but try not to sound like a pompous jerk.<\/p>\n\n\n\n<p>Here&#8217;s the truth: <strong>the world of PPC management companies is rife with bullshit, dishonesty, and incompetence. And one thing I can promise is I won&#8217;t waste your time with any of that.<\/strong><\/p>\n\n\n\n<p>Over the past decade, I have managed international, million-dollar PPC campaigns as well as much smaller regional campaigns that only spent a few hundred. My clients have run the gamut from software companies to luxury lifestyle brands to local dentists.<\/p>\n\n\n\n<p>I wasn&#8217;t always an online marketer. I started my career in ad agencies, where I wrote TV, radio, print, and online ads for companies big and small. This means I bring a rare combination of traditional branding savvy and current search engine marketing skills. It also means that my team and I can help you in ways beyond PPC, including content creation, social media, and video marketing, just to name a few.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing<\/h2>\n\n\n\n<p>My no-BS approach means I can publish my rates in a fully transparent manner. Depending on your needs and budget, I can work with you on an hourly, project, or monthly retainer basis.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"\"><tbody><tr><td><strong>Hourly Rate<\/strong><\/td><td><strong>Account Audit<\/strong><\/td><td><strong>Monthly Retainer<\/strong><\/td><\/tr><tr><td><strong>$90 \/ hour<\/strong><\/td><td><strong>$900<\/strong><\/td><td><strong>$800 and up<\/strong><\/td><\/tr><tr><td>Ad hoc account maintenance and consulting<\/td><td>Meeting to discuss goals, budget, and resources<\/td><td>All hours incurred are included<\/td><\/tr><tr><td>Occasional projects or seasonal campaigns<\/td><td>A detailed report of findings and recommendations<\/td><td>No minimum contract period<\/td><\/tr><tr><td>Signed estimate before work begins<\/td><td>Setup or changes as discussed<\/td><td>Agreed-upon schedule of meetings, reports<\/td><\/tr><tr><td>No surprises, will notify you if nearing estimate<\/td><td>Follow-up after changes are implemented<\/td><td>Continual account optimization and updates<\/td><\/tr><tr><td>Email kim@charlesavemtkg.com<\/td><td><a href=\"https:\/\/charlesavemktg.com\/blog\/adwords-account-audit\/\">Learn more here<\/a><\/td><td>Email kim@charlesavemtkg.com<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Charles Ave difference<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Charles Ave Marketing differs from most PPC agencies in two major ways. First, I do not charge a percentage of ad spend. Why? Because I don\u2019t work for Google &#8211; I work for you. I don\u2019t care if Google makes money. I care if <em>you<\/em>&nbsp;make money. Upping your budget isn\u2019t always the best advice, and by only charging for my labor and time, I free myself to steer you in the best direction. It doesn\u2019t impact what I make, and that makes saving your marketing dollars a win for both of us.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The second major difference is I don\u2019t outsource my work. I make all changes and recommendations myself, except in cases like creating graphics or implementing source code, which I price differently and transparently. I&#8217;ll always tell you if someone other than me is touching your account. Other agencies will assign you an account manager, but the actual work is done by someone in another country or by a freelancer who they haven\u2019t personally met or vetted. By doing my own work, nothing gets lost in a game of telephone or through cultural or geographic differences. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ready to give Charles Ave a try?<\/h3>\n\n\n\n<p>Email <a href=\"mailto:kim@charlesavemktg.com\">Kim@CharlesAveMktg.com<\/a>. Tell me a little about your business, your website, your goals, and let&#8217;s get things working. For real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to choose a PPC agency in Los Angeles, or otherwise<\/h3>\n\n\n\n<p>Still skeptical? I get it. You&#8217;re skeptical because you&#8217;re smart, and because PPC agencies deserve their reputation. Whether you ultimately decide on Charles Ave for your PPC management company, I created this list of <a href=\"https:\/\/charlesavemktg.com\/blog\/how-to-choose-a-ppc-agency\/\">seven questions you should ask any prospective PPC agency<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional resources<\/h3>\n\n\n\n<p>Check out the company blog for the latest news and views about <a href=\"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/ppc\/\">PPC marketing<\/a>.<\/p>\n\n\n\n<p>For the DIYers, I wrote a book about common mistakes that might be wasting your money. You can <a href=\"https:\/\/amzn.to\/2U6aIbW\">buy the book on Amazon<\/a>, or <a href=\"https:\/\/charlesavemktg.com\/blog\/save-money-on-google-ads\/\">download the first chapter for free<\/a>.<\/p>\n\n\n\n<p>Thanks for taking the time to consider Charles Ave Marketing. I hope I can help your business grow. Email me at <a href=\"mailto:kim@charlesavemktg.com\">Kim@CharlesAveMktg.com<\/a> and let&#8217;s see!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Join the neighborhood<\/h2>\n\n\n\n\t<div class=\"wp-block-jetpack-mailchimp\" data-blog-id=\"126985836\">\n\t\t<form\n\t\t\taria-describedby=\"wp-block-jetpack-mailchimp_consent-text\"\n\t\t\t\t\t>\n\t\t\t<p>\n\t\t\t\t<input\n\t\t\t\t\taria-label=\"Enter your email\"\n\t\t\t\t\tplaceholder=\"Enter your email\"\n\t\t\t\t\trequired\n\t\t\t\t\ttitle=\"Enter your email\"\n\t\t\t\t\ttype=\"email\"\n\t\t\t\t\tname=\"email\"\n\t\t\t\t\/>\n\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<p><button type=\"submit\" class=\"components-button is-button is-primary \" style=\"\">Join the Charles Ave neighborhood newsletter<\/button><\/p>\t\t\t<p id=\"wp-block-jetpack-mailchimp_consent-text\">\n\t\t\t\t<em>By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Use the unsubscribe link in those emails to opt out at any time.<\/em>\t\t\t<\/p>\n\n\t\t\t\n\t\t<\/form>\n\t\t\n\t\t\t<div class=\"wp-block-jetpack-mailchimp_notification wp-block-jetpack-mailchimp_processing\" role=\"status\">\n\t\t\t\tProcessing\u2026\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-jetpack-mailchimp_notification wp-block-jetpack-mailchimp_success\" role=\"status\">\n\t\t\t\tSuccess! You&#039;re on the list.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-jetpack-mailchimp_notification wp-block-jetpack-mailchimp_error\" role=\"alert\">\n\t\t\t\tWhoops! There was an error and we couldn&#039;t process your subscription. Please reload the page and try again.\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t","protected":false},"excerpt":{"rendered":"<p>My name is Kim.Here&#8217;s my no-bullshit approach to PPC. PPC is one of those things that&#8217;s easy to do&#8230; In fact, it&#8217;s too easy. Google says, &#8220;hey, sign up, and your ads will be live in minutes!&#8221; You create a campaign and wait for the magic to start. But then, nothing happens. Your phone doesn&#8217;t<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/ppc-agency-in-los-angeles\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-5930","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC Agency in Los Angeles - Charles Ave Marketing<\/title>\n<meta name=\"description\" content=\"Most PPC management companies and PPC consultants are BS artists. Here&#039;s why Charles Ave Marketing is a different kind of PPC agency in Los Angeles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlesavemktg.com\/blog\/ppc-agency-in-los-angeles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC Agency in Los Angeles - Charles Ave Marketing\" \/>\n<meta property=\"og:description\" content=\"Most PPC management companies and PPC consultants are BS artists. Here&#039;s why Charles Ave Marketing is a different kind of PPC agency in Los Angeles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/charlesavemktg.com\/blog\/ppc-agency-in-los-angeles\/\" \/>\n<meta property=\"og:site_name\" content=\"On the Corner of Charles Ave\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charlesavemktg\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-29T19:38:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/08\/kimkohatsu-1024x681.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@charlesavemktg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/ppc-agency-in-los-angeles\\\/\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/ppc-agency-in-los-angeles\\\/\",\"name\":\"PPC Agency in Los Angeles - Charles Ave Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/ppc-agency-in-los-angeles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/ppc-agency-in-los-angeles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/kimkohatsu-1024x681.jpg\",\"datePublished\":\"2018-08-17T06:33:06+00:00\",\"dateModified\":\"2020-01-29T19:38:09+00:00\",\"description\":\"Most PPC management companies and PPC consultants are BS artists. 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Google Ads can be one of the most effective ways to advertise your business. More often, however, the ads make money for Google, but not for you. Why? Because Google Ads is easy to use, but it's difficult to master. For instance,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Google-Ads-Mistakes-2ndEdition.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":5589,"url":"https:\/\/charlesavemktg.com\/blog\/charles-ave-in-the-press\/","url_meta":{"origin":5930,"position":2},"title":"Charles Ave in the Press","author":"Kim Kohatsu","date":"June 26, 2018","format":false,"excerpt":"Seven Litmus Tests to See Whether Your Business Idea Is Viable - ForbesGuest Post: 5 Steps to Perfect Your E-Commerce Product Photos - Drip8 Tips for Business Owners Looking for Growth Through Content Marketing - ForbesPickFu Dives Deep Into Their Market Research Platform - Seller's ChoiceGuest Post: 5 Ways to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Kim Kohatsu speaking","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/06\/Charles-Ave-press-mentions.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/06\/Charles-Ave-press-mentions.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/06\/Charles-Ave-press-mentions.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/06\/Charles-Ave-press-mentions.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5471,"url":"https:\/\/charlesavemktg.com\/blog\/privacy-policy\/","url_meta":{"origin":5930,"position":3},"title":"Privacy Policy","author":"Kim Kohatsu","date":"May 2, 2018","format":false,"excerpt":"[vc_row][vc_column][vc_column_text] This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5476,"url":"https:\/\/charlesavemktg.com\/blog\/terms-of-service\/","url_meta":{"origin":5930,"position":4},"title":"Terms of Service","author":"Kim Kohatsu","date":"May 2, 2018","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]TERMS OF SERVICE OVERVIEW This website is operated by Charles Ave Marketing LLC. Throughout the site, the terms \u201cwe\u201d, \u201cus\u201d and \u201cour\u201d refer to Charles Ave Marketing LLC. 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