{"id":4909,"date":"2017-04-26T08:54:07","date_gmt":"2017-04-26T08:54:07","guid":{"rendered":"http:\/\/charlesavemktg.com\/blog\/?p=4909"},"modified":"2018-08-09T17:40:52","modified_gmt":"2018-08-10T00:40:52","slug":"between-among","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/between-among\/","title":{"rendered":"Between Us, Among Them"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]In today&#8217;s edition of #WritingWednesday, let&#8217;s discuss <em>between<\/em> and <em>among<\/em>.<\/p>\n<p>If you&#8217;re a grammar nerd like me, you might think you know where this piece is going. The common wisdom is that you use <em>between<\/em> to describe two things, and <em>among<\/em> for any quantity greater than two. For example,<\/p>\n<p style=\"padding-left: 30px;\">This secret is just <em>between<\/em> you and me.<\/p>\n<p style=\"padding-left: 30px;\">This secret is just <em>among<\/em> friends.<\/p>\n<p>However, according to the <a href=\"http:\/\/blog.oxforddictionaries.com\/2015\/06\/grammar-myths-among-or-between\/\">Oxford Dictionaries blog<\/a>, this rule of thumb is outdated:<\/p>\n<blockquote><p>Such advice is now regarded as outdated and out of step with current usage. In fact, as the <em>Oxford English Dictionary<\/em> (<em>OED<\/em>) states, \u2018In all senses, <em>between<\/em> has been, from its earliest appearance, extended to more than two\u2019: there\u2019s an example of this from the year 971 (yes, not 1971!). Contemporary authorities (such as Pocket Fowler\u2019s Modern English Usage) advise that it\u2019s perfectly acceptable to use <em>between <\/em>or <em>among <\/em>in certain contexts when referring to more than two participants:<\/p>\n<p>\u2714<em> He divided his fortune <strong>between <\/strong>his four children<\/em>.<br \/>\n\u2714\u00a0<em>He divided his fortune <strong>among<\/strong> his four children<\/em>.<\/p><\/blockquote>\n<p>Both sentences are correct. Who saw that little plot twist coming?<\/p>\n<p>This is not to say that <em>between<\/em> and <em>among<\/em> are interchangeable, however. Instead, follow these guidelines:<\/p>\n<ul>\n<li><strong>Use <em>between<\/em> whenever you&#8217;re talking about a scale\u00a0or specific points in time.<\/strong> For instance, &#8220;This ad is aimed at adults between the ages of 25 and 40,&#8221; or &#8220;I should make the meeting between 10:00 and 10:15.&#8221;<\/li>\n<li><strong>Use <em>between<\/em> whenever the entities are distinct. <\/strong>Example: &#8220;The budget will be split between paid search, social media, and video,&#8221; or &#8220;The distance between our office and the client&#8217;s office is only a mile.&#8221;<\/li>\n<li><strong>Use <em>among<\/em> when the entities are collective rather than individually named.\u00a0<\/strong>For instance, &#8220;The clients agreed among themselves to increase the budget,&#8221; or &#8220;These new blogs are among our best writing samples.&#8221;<\/li>\n<li><strong>Use <em>between<\/em> whenever you&#8217;re describing differences.<\/strong> Examples: &#8220;I can&#8217;t tell the difference between the old color palette and the new,&#8221; or &#8220;There is no quantifiable difference between the messages we A\/B tested.&#8221;<\/li>\n<\/ul>\n<p>Lastly, note that both these sentences are correct, but they have different meanings:<\/p>\n<p style=\"padding-left: 30px;\">\u2022 I walked between the vendors in the exhibition hall.<\/p>\n<p style=\"padding-left: 30px;\">\u2022 I walked among the vendors in the exhibition hall.<\/p>\n<p>In the first sentence, the vendors were to my right and left as I walked through the exhibition hall. In the second sentence, I was one of many vendors walking around the exhibition hall.<\/p>\n<p><em>Had you heard the outdated between\/among &#8220;rule&#8221;? Sound off in the comments!<\/em><br \/>\n<em>I know I had, but it was one of those &#8220;rules&#8221; I purposefully ignored most of the time. Now I don&#8217;t have to because I know it&#8217;s not really a rule!\u00a0<\/em>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<h3>Want more grammar help?<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwJTNBJTJGJTJGd3d3Lmpkb3FvY3kuY29tJTJGY2xpY2stODg1MzY4Ny0xMjcwMzYxNSUyMiUyMHRhcmdldCUzRCUyMl90b3AlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjJodHRwJTNBJTJGJTJGd3d3LnRxbGtnLmNvbSUyRmltYWdlLTg4NTM2ODctMTI3MDM2MTUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyMiUyMGhlaWdodCUzRCUyMjEwMCUyMiUyMGFsdCUzRCUyMiUyMiUyMGJvcmRlciUzRCUyMjAlMjIlMkYlM0UlM0MlMkZhJTNF[\/vc_raw_html][vc_empty_space][vc_column_text]If you&#8217;re interested in improving your grammar skills, I recommend installing <a href=\"http:\/\/www.kqzyfj.com\/click-8853687-10952834\" target=\"_top\">Grammarly.<\/a> This free browser addition instantly proofreads your texts for correct grammar and punctuation. I wrote about <a href=\"https:\/\/charlesavemktg.com\/blog\/writing-apps\/\">Grammarly and three other helpful writing apps that I use here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;4827&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h5>Author: KIM KOHATSU<\/h5>\n<p>Kim Kohatsu is the founder of <a href=\"http:\/\/charlesavemktg.com\">Charles Ave Marketing<\/a>, where she brings the power\u00a0and reach of Madison Ave to small businesses and startups.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-facebook&#8221; size=&#8221;xs&#8221; link=&#8221;url:https%3A%2F%2Fwww.facebook.com%2Fcharlesavemktg||target:%20_blank|&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-twitter&#8221; size=&#8221;xs&#8221; link=&#8221;url:https%3A%2F%2Fwww.twitter.com%2Fkimkohatsu||target:%20_blank|&#8221;][vc_icon icon_fontawesome=&#8221;fa fa-linkedin&#8221; size=&#8221;xs&#8221; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkimkohatsu%2F||target:%20_blank|&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<em>This article may contain affiliate links. This means that I may make a small commission (at no extra cost to you). All opinions are always 100% mine and I don\u2019t work with any product or company that I don\u2019t use and love.\u00a0<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]In today&#8217;s edition of #WritingWednesday, let&#8217;s discuss between and among. If you&#8217;re a grammar nerd like me, you might think you know where this piece is going. The common wisdom is that you use between to describe two things, and among for any quantity greater than two. For example, This secret is just between you<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/between-among\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"On this #WritingWednesday, we end the between\/among debate!","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46],"tags":[],"class_list":["post-4909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Between Us, Among Them - On the Corner of Charles Ave<\/title>\n<meta name=\"description\" content=\"The common wisdom is that you use between to describe two things, and among for any quantity greater than two. 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