{"id":4983,"date":"2017-10-20T12:07:57","date_gmt":"2017-10-20T19:07:57","guid":{"rendered":"http:\/\/charlesavemktg.com\/blog\/?p=4983"},"modified":"2019-07-25T13:57:03","modified_gmt":"2019-07-25T20:57:03","slug":"adwords-account-audit","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/adwords-account-audit\/","title":{"rendered":"The Charles Ave AdWords Account Audit"},"content":{"rendered":"\n<p><em><strong>Editor&#8217;s Note: As of July 2018, AdWords is now known as Google Ads.<\/strong><\/em><\/p>\n\n\n\n<p>The <strong>AdWords account audit<\/strong> is one of the best ways to put Charles Ave Marketing to the test. For a flat fee, I examine your AdWords account history and put together a detailed report of what&#8217;s working in your account, what&#8217;s not, and how to improve it.<\/p>\n\n\n\n<p>The audit is perfect for businesses that have AdWords account history but are frustrated by a lack of results.<\/p>\n\n\n\n<p>Watch this video to explain the Charles Ave audit process:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ylmbkc9U8_k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"p1\"><span class=\"s1\">\u201cThe final audit was very comprehensive and included more information than I expected. The data in the&nbsp;audit&nbsp;looked at our existing campaigns from new angles that shed light on exactly what needed to be done. It was worth the expense because the recommendations will end up saving us more money than the cost of the&nbsp;audit.\u201d<\/span><\/p><p>Brad Moss, founder, <a href=\"http:\/\/www.bkmediagroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BK Media Group<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s included<\/h2>\n\n\n\n<p>Your account audit will include recommendations regarding&nbsp;<span class=\"s1\">campaign setup and organization, ad spend, keywords, ad copy and banner creative, Quality Score, and landing pages.<\/span> I look at any wasteful spending that may be plaguing your performance, as well as new ideas to experiment and test.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Charles Ave AdWords Account Audit Process<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>We have a <strong>team phone call<\/strong> to discuss your past frustrations and future goals. We\u2019ll talk about your requirements, your budget, and any issues that may have arisen. I\u2019ll ask you questions about your business and your customers, and answer any questions you may have about the AdWords platform.<\/li><li>I\u2019ll delve into <strong style=\"font-size: inherit;\">your account history.<\/strong><span style=\"font-size: inherit;\"> I won\u2019t change anything &#8211; at least not yet. I\u2019m simply looking around and observing trends, finding areas of opportunity, and familiarizing myself with what you\u2019ve tried in the past.<\/span> <\/li><li>I put together a <strong style=\"font-size: inherit;\">detailed report<\/strong><span style=\"font-size: inherit;\"> of my findings, including what\u2019s working, what\u2019s not, and what I recommend.<\/span> <\/li><li>We\u2019ll <strong style=\"font-size: inherit;\">meet again<\/strong><span style=\"font-size: inherit;\"> to go over the report together, line by line. I\u2019ll talk you through what I found, and I\u2019ll use plain English &#8211; not marketing jargon &#8211;\u00a0 to explain how it could be better. I encourage you to ask lots of questions so that you understand how to make your campaigns work smarter.<\/span> <\/li><li>If you have the resources to implement the suggestions in the report, great! If not, we can <strong>discuss next steps<\/strong> and how Charles Ave Marketing can work with you to improve your campaigns.<\/li><\/ol>\n\n\n\n<p>To request an AdWords account audit, please email me directly at <a href=\"mailto:Kim@CharlesAveMktg.com\">Kim@CharlesAveMktg.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor&#8217;s Note: As of July 2018, AdWords is now known as Google Ads. The AdWords account audit is one of the best ways to put Charles Ave Marketing to the test. For a flat fee, I examine your AdWords account history and put together a detailed report of what&#8217;s working in your account, what&#8217;s not,<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/adwords-account-audit\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Watch our new video explaining the Charles Ave #AdWords Account Audit!","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[43,49],"tags":[],"class_list":["post-4983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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The following are tools that I've personally relied on when working with shoestring budgets to produce professional-quality videos. [\/vc_column_text][vc_empty_space][vc_raw_html]JTNDaDMlM0UlM0NhJTIwaHJlZiUzRCUyMiUyRiUyRnRlbGVzdHJlYW0ucHhmLmlvJTJGYyUyRjEyNjg3MDElMkYzNTI3NDIlMkY0OTAwJTIyJTNFU2NyZWVuRmxvdyUzQyUyRmElM0UlM0MlMkZoMyUzRSUwQSUzQ2ltZyUyMGhlaWdodCUzRCUyMjAlMjIlMjB3aWR0aCUzRCUyMjAlMjIlMjBzcmMlM0QlMjIlMkYlMkZ0ZWxlc3RyZWFtLnB4Zi5pbyUyRmklMkYxMjY4NzAxJTJGMzUyNzQyJTJGNDkwMCUyMiUyMHN0eWxlJTNEJTIycG9zaXRpb24lM0FhYnNvbHV0ZSUzQnZpc2liaWxpdHklM0FoaWRkZW4lM0IlMjIlMjBib3JkZXIlM0QlMjIwJTIyJTIwJTJGJTNF[\/vc_raw_html][vc_column_text]ScreenFlow\u00a0has been a favorite of mine for years. 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