{"id":5369,"date":"2018-05-16T07:30:22","date_gmt":"2018-05-16T14:30:22","guid":{"rendered":"http:\/\/charlesavemktg.com\/blog\/?p=5369"},"modified":"2019-07-16T15:26:46","modified_gmt":"2019-07-16T22:26:46","slug":"who-or-whom","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","title":{"rendered":"Who or Whom? &#8211; The Easiest Way to Know"},"content":{"rendered":"\n<p><em>Who<\/em> or <em>whom<\/em>? There&#8217;s an easy way to know, without needing to know about subjects, objects, and prepositions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use <em>who<\/em> whenever you would use <em>he<\/em><\/h2>\n\n\n\n<p><em>Who<\/em>&nbsp;should be used as the subject of a sentence, in the same way you would use the word <em>he<\/em>. Take this example:<\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><strong>(Who\/whom) just texted you?<\/strong><\/span><\/p>\n\n\n\n<p>Now answer that question by turning it into a statement and substitute either <em>he<\/em> or <em>him<\/em>. You wouldn&#8217;t say, &#8220;him just texted me,&#8221; right? Of course not. You&#8217;d say, &#8220;<strong>he<\/strong> just texted me.&#8221; If the right word in the alternate sentence is <em>he<\/em>, then you use <em>who<\/em>.<\/p>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct:<\/span> Who just texted you?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use <em>whom<\/em> whenever you would use <em>him<\/em><\/h2>\n\n\n\n<p><em>Whom<\/em> is the object of a verb or preposition. But the easy way to figure it out is to turn the question into a statement and substitute <em>he<\/em> or <em>him<\/em> again. If you would use <em>him<\/em> in the alternate sentence, then go with <em>whom<\/em>.<\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><b>(Who\/whom) did you ask?<\/b><\/span><\/p>\n\n\n\n<p>Turning the question into a statement, we have either &#8220;You asked he&#8221; or &#8220;You asked him.&#8221; Obviously, you asked <em>him<\/em>, right? Therefore, we use <em>whom<\/em>.<\/p>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct:<\/span> Whom did you ask?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More examples<\/h3>\n\n\n\n<p><span style=\"color: #ff0000;\"><strong>1. (Who\/whom) ate my cookie?<\/strong><\/span>&nbsp;\u2192<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>He ate my cookie.<\/li><li>Him ate my cookie.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct<\/span>: Who ate my cookie?<\/strong><\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><b>2. (Who\/whom) are you meeting with?&nbsp;<\/b><\/span>&nbsp;\u2192<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I am meeting with he.<\/li><li>I am meeting with him.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct<\/span>: Whom are you meeting with?<\/strong><\/p>\n\n\n\n<p><strong>Note:<\/strong> One of the main reasons there&#8217;s confusion around <em>who<\/em> and <em>whom<\/em> is because in conversational English, we tend to end sentences in prepositions, which isn&#8217;t grammatically correct (though I argue it&#8217;s acceptable in copywriting). So if we were being formal, the sentence should actually read &#8220;<strong>With whom are you meeting?<\/strong>&#8220;<\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><strong>3. You emailed (who\/whom)?<\/strong><\/span>&nbsp;\u2192<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I emailed he.<\/li><li>I emailed him.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct<\/span>: You emailed whom?<br><\/strong><\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;You could also phrase this, &#8220;To whom did you send the email?&#8221; or, &#8220;you sent that email to whom?&#8221; or, &#8220;with whom did you email?&#8221; See above.<\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><b>4. (Who\/whom) is she dating?&nbsp;<\/b><\/span>&nbsp;\u2192<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>She is dating he.<\/li><li>She is dating him.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct<\/span>: Whom is she dating?<\/strong><\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><b>5. (Who\/whom) will write the podcast notes?&nbsp;<\/b><\/span>&nbsp;\u2192<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>He will write the podcast notes.<\/li><li>Him will write the podcast notes.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"color: #008000;\">Correct<\/span>: Who will write the podcast notes?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Test yourself<\/h2>\n\n\n\n<div class=\"wp-block-hdq-quiz-block hdq-quiz-gutenberg\"><div class = \"hdq_quiz_wrapper\"><a href = \"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/\" rel=\"noamphtml\" class = \"hdq_quiz_start hdq_button button\" role = \"button\" title = \"QUIZ START\">QUIZ START<\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Won&#8217;t I sound pretentious if I use <em>whom<\/em>?<\/h2>\n\n\n\n<p><b>It&#8217;s entirely possible. <\/b>But there&#8217;s a reason I think it&#8217;s important to know the difference between <em>who<\/em> and <em>whom. <\/em>It&#8217;s the same reason I think writers should know proper grammar in the first place: In copywriting, it&#8217;s absolutely fine to flout the rules. But you should be aware that you&#8217;re doing it.<\/p>\n\n\n\n<p><strong>Consciously keeping your copy conversational rather than grammatically correct should be a choice. Otherwise, it&#8217;s a mistake. And readers can often tell.<\/strong><\/p>\n\n\n\n<p>Recently, when I shared a blog for my client PickFu on social media, I posed the question, <strong>&#8220;Whom should you poll?&#8221;<\/strong> I kept it grammatical because I think it&#8217;s slightly jarring \u2014 in a good way. It calls attention to itself by sounding slightly off to our American English-speaking ears. And just that split second where a reader does a double-take can mean more engagement on your articles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want more grammar help?<\/h3>\n\n\n\n<p>If you&#8217;re interested in improving your grammar skills, I recommend installing <a href=\"http:\/\/www.kqzyfj.com\/click-8853687-10952834\" target=\"_top\" rel=\"noopener noreferrer\">Grammarly.<\/a> This free browser addition instantly proofreads your texts for correct grammar and punctuation. I wrote about <a href=\"https:\/\/charlesavemktg.com\/blog\/writing-apps\/\">Grammarly and three other helpful writing apps that I use here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who or whom? There&#8217;s an easy way to know, without needing to know about subjects, objects, and prepositions. Use who whenever you would use he Who&nbsp;should be used as the subject of a sentence, in the same way you would use the word he. Take this example: (Who\/whom) just texted you? Now answer that question<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"It's #WritingWednesday! In today's edition, the easy way to know which is correct \u2014 who or whom, plus a quiz to test yourself!","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-5369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who or Whom? - The Easiest Way to Know - On the Corner of Charles Ave<\/title>\n<meta name=\"description\" content=\"Who or whom? There&#039;s an easy way to know without needing to figure out subjects, objects, or prepositions. Here&#039;s how to understand the difference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who or Whom? - The Easiest Way to Know - On the Corner of Charles Ave\" \/>\n<meta property=\"og:description\" content=\"Who or whom? There&#039;s an easy way to know without needing to figure out subjects, objects, or prepositions. Here&#039;s how to understand the difference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/\" \/>\n<meta property=\"og:site_name\" content=\"On the Corner of Charles Ave\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charlesavemktg\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-16T14:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-16T22:26:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kim Kohatsu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kimkohatsu\" \/>\n<meta name=\"twitter:site\" content=\"@charlesavemktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Kohatsu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/\"},\"author\":{\"name\":\"Kim Kohatsu\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\"},\"headline\":\"Who or Whom? &#8211; The Easiest Way to Know\",\"datePublished\":\"2018-05-16T14:30:22+00:00\",\"dateModified\":\"2019-07-16T22:26:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"articleSection\":[\"Copywriting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/\",\"name\":\"Who or Whom? - The Easiest Way to Know - On the Corner of Charles Ave\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"datePublished\":\"2018-05-16T14:30:22+00:00\",\"dateModified\":\"2019-07-16T22:26:46+00:00\",\"description\":\"Who or whom? There's an easy way to know without needing to figure out subjects, objects, or prepositions. Here's how to understand the difference.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"width\":1024,\"height\":512,\"caption\":\"improve-copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/who-or-whom\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who or Whom? &#8211; The Easiest Way to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\",\"name\":\"On the Corner of Charles Ave\",\"description\":\"News and Views from Charles Ave Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\",\"name\":\"Charles Ave Marketing\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1\",\"width\":400,\"height\":85,\"caption\":\"Charles Ave Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/charlesavemktg\",\"https:\\\/\\\/x.com\\\/charlesavemktg\",\"https:\\\/\\\/www.linkedin.com\\\/organization\\\/3221885\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\",\"name\":\"Kim Kohatsu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"caption\":\"Kim Kohatsu\"},\"description\":\"Kim Kohatsu is the founder of Charles Ave Marketing, \\\"Madison Ave for small businesses and startups.\\\" Kim's expertise is in PPC, content marketing, and branding.\",\"sameAs\":[\"https:\\\/\\\/charlesavemktg.com\\\/\",\"https:\\\/\\\/x.com\\\/kimkohatsu\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who or Whom? - The Easiest Way to Know - On the Corner of Charles Ave","description":"Who or whom? There's an easy way to know without needing to figure out subjects, objects, or prepositions. Here's how to understand the difference.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","og_locale":"en_US","og_type":"article","og_title":"Who or Whom? - The Easiest Way to Know - On the Corner of Charles Ave","og_description":"Who or whom? There's an easy way to know without needing to figure out subjects, objects, or prepositions. Here's how to understand the difference.","og_url":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","og_site_name":"On the Corner of Charles Ave","article_publisher":"https:\/\/www.facebook.com\/charlesavemktg","article_published_time":"2018-05-16T14:30:22+00:00","article_modified_time":"2019-07-16T22:26:46+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","type":"image\/png"}],"author":"Kim Kohatsu","twitter_card":"summary_large_image","twitter_creator":"@kimkohatsu","twitter_site":"@charlesavemktg","twitter_misc":{"Written by":"Kim Kohatsu","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#article","isPartOf":{"@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/"},"author":{"name":"Kim Kohatsu","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/person\/da1a08466bd35d7957b64cafe37cbc95"},"headline":"Who or Whom? &#8211; The Easiest Way to Know","datePublished":"2018-05-16T14:30:22+00:00","dateModified":"2019-07-16T22:26:46+00:00","mainEntityOfPage":{"@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/charlesavemktg.com\/blog\/#organization"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","articleSection":["Copywriting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","url":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","name":"Who or Whom? - The Easiest Way to Know - On the Corner of Charles Ave","isPartOf":{"@id":"https:\/\/charlesavemktg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#primaryimage"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","datePublished":"2018-05-16T14:30:22+00:00","dateModified":"2019-07-16T22:26:46+00:00","description":"Who or whom? There's an easy way to know without needing to figure out subjects, objects, or prepositions. Here's how to understand the difference.","breadcrumb":{"@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/charlesavemktg.com\/blog\/who-or-whom\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#primaryimage","url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","width":1024,"height":512,"caption":"improve-copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/charlesavemktg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Who or Whom? &#8211; The Easiest Way to Know"}]},{"@type":"WebSite","@id":"https:\/\/charlesavemktg.com\/blog\/#website","url":"https:\/\/charlesavemktg.com\/blog\/","name":"On the Corner of Charles Ave","description":"News and Views from Charles Ave Marketing","publisher":{"@id":"https:\/\/charlesavemktg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/charlesavemktg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/charlesavemktg.com\/blog\/#organization","name":"Charles Ave Marketing","url":"https:\/\/charlesavemktg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1","contentUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1","width":400,"height":85,"caption":"Charles Ave Marketing"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/charlesavemktg","https:\/\/x.com\/charlesavemktg","https:\/\/www.linkedin.com\/organization\/3221885\/"]},{"@type":"Person","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/person\/da1a08466bd35d7957b64cafe37cbc95","name":"Kim Kohatsu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","caption":"Kim Kohatsu"},"description":"Kim Kohatsu is the founder of Charles Ave Marketing, \"Madison Ave for small businesses and startups.\" Kim's expertise is in PPC, content marketing, and branding.","sameAs":["https:\/\/charlesavemktg.com\/","https:\/\/x.com\/kimkohatsu"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8AOOE-1oB","jetpack-related-posts":[{"id":5529,"url":"https:\/\/charlesavemktg.com\/blog\/writing-apps\/","url_meta":{"origin":5369,"position":0},"title":"Four Writing Apps to Improve Your Copy","author":"Kim Kohatsu","date":"June 6, 2018","format":false,"excerpt":"An editor is a luxury we copywriters don't always have. That's when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use regularly. Hemingway Hemingway offers a free online editor or a\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5167,"url":"https:\/\/charlesavemktg.com\/blog\/write-better-copy\/","url_meta":{"origin":5369,"position":1},"title":"Write Better Copy: a Lesson from Donald Trump","author":"Kim Kohatsu","date":"February 21, 2018","format":false,"excerpt":"Copywriting is stylistic, so for every rule, there is usually an exception. Oftentimes, to impart a conversational quality, it's fine to overlook certain grammatical rules \u2014 split infinitives like Star Trek's\u00a0\"to boldly go\" or adverb\/adjective confusion like Apple's \"Think Different\" may rile linguists, but they've proved memorable. I myself flout\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5017,"url":"https:\/\/charlesavemktg.com\/blog\/referral-program\/","url_meta":{"origin":5369,"position":2},"title":"What Makes a Good Referral Program? (With an ever-growing list of referral codes)","author":"Kim Kohatsu","date":"December 15, 2017","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]Implementing a referral program is an effective way of encouraging word-of-mouth from your customers. Your\u00a0existing customers are the best people to talk you up, not only because they are familiar with your product, but also because they are familiar with the people to whom they will sing your praises. According\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/"},"img":{"alt_text":"referral program","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/12\/referral-programs.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/12\/referral-programs.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/12\/referral-programs.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/12\/referral-programs.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4909,"url":"https:\/\/charlesavemktg.com\/blog\/between-among\/","url_meta":{"origin":5369,"position":3},"title":"Between Us, Among Them","author":"Kim Kohatsu","date":"April 26, 2017","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]In today's edition of #WritingWednesday, let's discuss between and among. If you're a grammar nerd like me, you might think you know where this piece is going. The common wisdom is that you use between to describe two things, and among for any quantity greater than two. For example, This\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1,"url":"https:\/\/charlesavemktg.com\/blog\/business-is-it-not-they\/","url_meta":{"origin":5369,"position":4},"title":"A Business Is an It, Not a They","author":"Kim Kohatsu","date":"August 3, 2016","format":false,"excerpt":"Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper it. It sounds so conspiratorial - who are they? Do you mean a\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4823,"url":"https:\/\/charlesavemktg.com\/blog\/guest-post-pitches\/","url_meta":{"origin":5369,"position":5},"title":"Horrible Guest Post Pitches I&#8217;ve Actually Received (and Good Ones I Accepted)","author":"Kim Kohatsu","date":"August 17, 2016","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]Even before Charles Ave Marketing became Charles Ave Marketing, I have been the\u00a0Managing Editor of the Menuism blog. I'm proud to say Menuism has been a client for four years and counting. In those four years, I've managed our team of writers, contributed\u00a0my own posts, developed content partnerships, and worked\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/comments?post=5369"}],"version-history":[{"count":11,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5369\/revisions"}],"predecessor-version":[{"id":6468,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5369\/revisions\/6468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media\/4841"}],"wp:attachment":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media?parent=5369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/categories?post=5369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/tags?post=5369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}