{"id":5485,"date":"2018-05-23T09:15:34","date_gmt":"2018-05-23T16:15:34","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?p=5485"},"modified":"2019-07-16T15:18:13","modified_gmt":"2019-07-16T22:18:13","slug":"own-your-gerunds","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/","title":{"rendered":"Own Your Gerunds: The Grammar Mistake You Might Not Know You&#8217;re Making"},"content":{"rendered":"\n<p>I&#8217;ve heard eloquent speakers make the same grammar mistake: instead of using a possessive determiner (my, your, our) to describe a gerund, they use a pronoun (me, you, we). But what the heck does all that mean? And have you been making the same mistake? Let&#8217;s break it down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s a gerund?<\/h2>\n\n\n\n<p>A <strong>gerund<\/strong>&nbsp;is a verb that is transformed into a noun by the addition of <em>-ing<\/em>.<\/p>\n\n\n\n<p>C<em>lean<\/em>, <em>write<\/em>, and <em>play<\/em> are examples of verbs. When you add <em>-ing,<\/em>&nbsp;you get <em>cleaning<\/em>, <em>writing<\/em>, and <em>playing<\/em>, and now, these verbs have magically become nouns! Neat, huh?<\/p>\n\n\n\n<p>More examples of gerunds:<\/p>\n\n\n\n<p><strong>Verb<\/strong>: be<br><strong>Noun:<\/strong> being<\/p>\n\n\n\n<p><strong>Verb:&nbsp;<\/strong>edit<br><strong>Noun:<\/strong> editing<\/p>\n\n\n\n<p><strong>Verb<\/strong>: share<br><strong>Noun:<\/strong> sharing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Owning your gerunds<\/h2>\n\n\n\n<p><strong>What&#8217;s wrong with all of these sentences?<\/strong><br>&#8220;I appreciate you coming over.&#8221;<br>&#8220;I told them about you being a real estate agent.&#8221;<br>&#8220;I like him covering that song.&#8221;<\/p>\n\n\n\n<p>Would you ever say, &#8220;I appreciate <strong>you<\/strong> card,&#8221; or, &#8220;I told them about <strong>you<\/strong> business?&#8221; Of course not. You would say, &#8220;I appreciate <strong>your<\/strong> card,&#8221; and, &#8220;I told them about <strong>your<\/strong> business.&#8221;<\/p>\n\n\n\n<p>Now, remember: gerunds are nouns, just like <em>card<\/em> and <em>business<\/em> in the example above. So when you&#8217;re describing a noun, you would use a possessive (his, her, your, our, their, my) and not a pronoun (he, him, she, you, they, them, me). Therefore:<\/p>\n\n\n\n<p>&#8220;I appreciate <strong>your<\/strong> coming over.&#8221;<br>&#8220;I told them about <strong>your<\/strong> being a real estate agent.&#8221;<br>&#8220;I like <strong>his<\/strong> covering that song.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why the mistake is so common<\/h3>\n\n\n\n<p>Gerunds are often used when discussing other people and the things they do. For instance, if someone says, &#8220;I appreciate you coming over,&#8221; he&#8217;s trying to express his gratitude for <em>you<\/em>. That&#8217;s not such a bad thing. But&nbsp;what he really appreciates is <em>your coming over<\/em>, that is, the thing that <em>you<\/em>&nbsp;did, not necessarily&nbsp;<em>you<\/em> as a person.<\/p>\n\n\n\n<p>It&#8217;s an understandable mistake (and kind of sweet!), but it&#8217;s still incorrect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Test yourself<\/h2>\n\n\n\n<div class=\"wp-block-hdq-quiz-block hdq-quiz-gutenberg\"><div class = \"hdq_quiz_wrapper\"><a href = \"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/\" rel=\"noamphtml\" class = \"hdq_quiz_start hdq_button button\" role = \"button\" title = \"QUIZ START\">QUIZ START<\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Want more grammar help?<\/h2>\n\n\n\n<p>If you&#8217;re interested in improving your grammar skills, I recommend installing <a href=\"http:\/\/www.kqzyfj.com\/click-8853687-10952834\" target=\"_top\" rel=\"noopener noreferrer\">Grammarly.<\/a> This browser addition instantly proofreads your texts for correct grammar and punctuation. I wrote about <a href=\"https:\/\/charlesavemktg.com\/blog\/writing-apps\/\">Grammarly and three other helpful writing apps that I use here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Join the neighborhood<\/h2>\n\n\n\n<p>For more tips on writing and advertising, enter your email below for occasional updates from Charles Ave Marketing. <\/p>\n\n\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.12.2 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-4926\" method=\"post\" data-id=\"4926\" data-name=\"Blog Subscription\" ><div class=\"mc4wp-form-fields\"><p>\r\n\t<label>Email address: <\/label>\r\n\t<input type=\"email\" name=\"EMAIL\" placeholder=\"Your email address\" required \/>\r\n<\/p>\r\n\r\n<p>\r\n\t<input type=\"submit\" value=\"Sign up\" \/>\r\n<\/p><\/div><label style=\"display: none !important;\">Leave this field empty if you&#8217;re human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1777102455\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"4926\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve heard eloquent speakers make the same grammar mistake: instead of using a possessive determiner (my, your, our) to describe a gerund, they use a pronoun (me, you, we). But what the heck does all that mean? And have you been making the same mistake? Let&#8217;s break it down. What&#8217;s a gerund? A gerund&nbsp;is a<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Do you know how to own your gerunds? Or what the heck a gerund even is? Let's figure it out on this #WritingWednesday:","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46],"tags":[],"class_list":["post-5485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Own Your Gerunds: The Grammar Mistake You Might Not Know You&#039;re Making - On the Corner of Charles Ave<\/title>\n<meta name=\"description\" content=\"Even eloquent speakers make this mistake: instead of using a possessive determiner to describe a gerund, they use a pronoun. But what the heck does that mean? And have you been making the same mistake? Let&#039;s break it down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Own Your Gerunds: The Grammar Mistake You Might Not Know You&#039;re Making - On the Corner of Charles Ave\" \/>\n<meta property=\"og:description\" content=\"Even eloquent speakers make this mistake: instead of using a possessive determiner to describe a gerund, they use a pronoun. But what the heck does that mean? And have you been making the same mistake? Let&#039;s break it down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/\" \/>\n<meta property=\"og:site_name\" content=\"On the Corner of Charles Ave\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charlesavemktg\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-23T16:15:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-16T22:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kim Kohatsu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kimkohatsu\" \/>\n<meta name=\"twitter:site\" content=\"@charlesavemktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Kohatsu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/\"},\"author\":{\"name\":\"Kim Kohatsu\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\"},\"headline\":\"Own Your Gerunds: The Grammar Mistake You Might Not Know You&#8217;re Making\",\"datePublished\":\"2018-05-23T16:15:34+00:00\",\"dateModified\":\"2019-07-16T22:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"articleSection\":[\"Copywriting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/\",\"name\":\"Own Your Gerunds: The Grammar Mistake You Might Not Know You're Making - On the Corner of Charles Ave\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"datePublished\":\"2018-05-23T16:15:34+00:00\",\"dateModified\":\"2019-07-16T22:18:13+00:00\",\"description\":\"Even eloquent speakers make this mistake: instead of using a possessive determiner to describe a gerund, they use a pronoun. But what the heck does that mean? And have you been making the same mistake? Let's break it down.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"width\":1024,\"height\":512,\"caption\":\"improve-copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/own-your-gerunds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Own Your Gerunds: The Grammar Mistake You Might Not Know You&#8217;re Making\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\",\"name\":\"On the Corner of Charles Ave\",\"description\":\"News and Views from Charles Ave Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\",\"name\":\"Charles Ave Marketing\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1\",\"width\":400,\"height\":85,\"caption\":\"Charles Ave Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/charlesavemktg\",\"https:\\\/\\\/x.com\\\/charlesavemktg\",\"https:\\\/\\\/www.linkedin.com\\\/organization\\\/3221885\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\",\"name\":\"Kim Kohatsu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"caption\":\"Kim Kohatsu\"},\"description\":\"Kim Kohatsu is the founder of Charles Ave Marketing, \\\"Madison Ave for small businesses and startups.\\\" Kim's expertise is in PPC, content marketing, and branding.\",\"sameAs\":[\"https:\\\/\\\/charlesavemktg.com\\\/\",\"https:\\\/\\\/x.com\\\/kimkohatsu\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Own Your Gerunds: The Grammar Mistake You Might Not Know You're Making - On the Corner of Charles Ave","description":"Even eloquent speakers make this mistake: instead of using a possessive determiner to describe a gerund, they use a pronoun. But what the heck does that mean? And have you been making the same mistake? Let's break it down.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/","og_locale":"en_US","og_type":"article","og_title":"Own Your Gerunds: The Grammar Mistake You Might Not Know You're Making - On the Corner of Charles Ave","og_description":"Even eloquent speakers make this mistake: instead of using a possessive determiner to describe a gerund, they use a pronoun. But what the heck does that mean? And have you been making the same mistake? Let's break it down.","og_url":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/","og_site_name":"On the Corner of Charles Ave","article_publisher":"https:\/\/www.facebook.com\/charlesavemktg","article_published_time":"2018-05-23T16:15:34+00:00","article_modified_time":"2019-07-16T22:18:13+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","type":"image\/png"}],"author":"Kim Kohatsu","twitter_card":"summary_large_image","twitter_creator":"@kimkohatsu","twitter_site":"@charlesavemktg","twitter_misc":{"Written by":"Kim Kohatsu","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#article","isPartOf":{"@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/"},"author":{"name":"Kim Kohatsu","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/person\/da1a08466bd35d7957b64cafe37cbc95"},"headline":"Own Your Gerunds: The Grammar Mistake You Might Not Know You&#8217;re Making","datePublished":"2018-05-23T16:15:34+00:00","dateModified":"2019-07-16T22:18:13+00:00","mainEntityOfPage":{"@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/charlesavemktg.com\/blog\/#organization"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","articleSection":["Copywriting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/","url":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/","name":"Own Your Gerunds: The Grammar Mistake You Might Not Know You're Making - On the Corner of Charles Ave","isPartOf":{"@id":"https:\/\/charlesavemktg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#primaryimage"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","datePublished":"2018-05-23T16:15:34+00:00","dateModified":"2019-07-16T22:18:13+00:00","description":"Even eloquent speakers make this mistake: instead of using a possessive determiner to describe a gerund, they use a pronoun. But what the heck does that mean? And have you been making the same mistake? Let's break it down.","breadcrumb":{"@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#primaryimage","url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","width":1024,"height":512,"caption":"improve-copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/charlesavemktg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Own Your Gerunds: The Grammar Mistake You Might Not Know You&#8217;re Making"}]},{"@type":"WebSite","@id":"https:\/\/charlesavemktg.com\/blog\/#website","url":"https:\/\/charlesavemktg.com\/blog\/","name":"On the Corner of Charles Ave","description":"News and Views from Charles Ave Marketing","publisher":{"@id":"https:\/\/charlesavemktg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/charlesavemktg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/charlesavemktg.com\/blog\/#organization","name":"Charles Ave Marketing","url":"https:\/\/charlesavemktg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1","contentUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1","width":400,"height":85,"caption":"Charles Ave Marketing"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/charlesavemktg","https:\/\/x.com\/charlesavemktg","https:\/\/www.linkedin.com\/organization\/3221885\/"]},{"@type":"Person","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/person\/da1a08466bd35d7957b64cafe37cbc95","name":"Kim Kohatsu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","caption":"Kim Kohatsu"},"description":"Kim Kohatsu is the founder of Charles Ave Marketing, \"Madison Ave for small businesses and startups.\" Kim's expertise is in PPC, content marketing, and branding.","sameAs":["https:\/\/charlesavemktg.com\/","https:\/\/x.com\/kimkohatsu"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8AOOE-1qt","jetpack-related-posts":[{"id":5369,"url":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","url_meta":{"origin":5485,"position":0},"title":"Who or Whom? &#8211; The Easiest Way to Know","author":"Kim Kohatsu","date":"May 16, 2018","format":false,"excerpt":"Who or whom? There's an easy way to know, without needing to know about subjects, objects, and prepositions. Use who whenever you would use he Who\u00a0should be used as the subject of a sentence, in the same way you would use the word he. Take this example: (Who\/whom) just texted\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4909,"url":"https:\/\/charlesavemktg.com\/blog\/between-among\/","url_meta":{"origin":5485,"position":1},"title":"Between Us, Among Them","author":"Kim Kohatsu","date":"April 26, 2017","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]In today's edition of #WritingWednesday, let's discuss between and among. If you're a grammar nerd like me, you might think you know where this piece is going. The common wisdom is that you use between to describe two things, and among for any quantity greater than two. For example, This\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6058,"url":"https:\/\/charlesavemktg.com\/blog\/how-to-make-things-plural\/","url_meta":{"origin":5485,"position":2},"title":"How to Make Things Plural: The Correct Plural Forms of 5 Tricky Nouns","author":"Kim Kohatsu","date":"August 29, 2018","format":false,"excerpt":"The English language can be a tricky mistress. But when expressed well, she's a beauty. If you're a copywriter\u00a0or blogger, I assume you already know the basics of how to make things plural (i.e., man \u2192 men, child \u2192 children, wife \u2192 wives, etc.). Instead, I created this guide on\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4823,"url":"https:\/\/charlesavemktg.com\/blog\/guest-post-pitches\/","url_meta":{"origin":5485,"position":3},"title":"Horrible Guest Post Pitches I&#8217;ve Actually Received (and Good Ones I Accepted)","author":"Kim Kohatsu","date":"August 17, 2016","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]Even before Charles Ave Marketing became Charles Ave Marketing, I have been the\u00a0Managing Editor of the Menuism blog. I'm proud to say Menuism has been a client for four years and counting. In those four years, I've managed our team of writers, contributed\u00a0my own posts, developed content partnerships, and worked\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5529,"url":"https:\/\/charlesavemktg.com\/blog\/writing-apps\/","url_meta":{"origin":5485,"position":4},"title":"Four Writing Apps to Improve Your Copy","author":"Kim Kohatsu","date":"June 6, 2018","format":false,"excerpt":"An editor is a luxury we copywriters don't always have. That's when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use regularly. Hemingway Hemingway offers a free online editor or a\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5167,"url":"https:\/\/charlesavemktg.com\/blog\/write-better-copy\/","url_meta":{"origin":5485,"position":5},"title":"Write Better Copy: a Lesson from Donald Trump","author":"Kim Kohatsu","date":"February 21, 2018","format":false,"excerpt":"Copywriting is stylistic, so for every rule, there is usually an exception. Oftentimes, to impart a conversational quality, it's fine to overlook certain grammatical rules \u2014 split infinitives like Star Trek's\u00a0\"to boldly go\" or adverb\/adjective confusion like Apple's \"Think Different\" may rile linguists, but they've proved memorable. I myself flout\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/comments?post=5485"}],"version-history":[{"count":12,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions"}],"predecessor-version":[{"id":6466,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions\/6466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media\/4841"}],"wp:attachment":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media?parent=5485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/categories?post=5485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/tags?post=5485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}