{"id":5526,"date":"2018-06-27T08:30:12","date_gmt":"2018-06-27T15:30:12","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?p=5526"},"modified":"2019-07-16T14:35:56","modified_gmt":"2019-07-16T21:35:56","slug":"copywriting-tips","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/copywriting-tips\/","title":{"rendered":"6 Quick Copywriting Tips"},"content":{"rendered":"\n

Even the most seasoned writers can use a refresher now and again. Everyone believes they can write, but the real question is whether you can write well. Here are 6 quick copywriting tips to keep your writing sharp.<\/p>\n\n\n\n

Copywriting Tips to Start Using Today<\/h2>\n\n\n\n

Watch out for repetitive redundancy<\/h3>\n\n\n\n

ATM machine. PIN number. And the worst: SEO optimization.<\/p>\n\n\n\n

Remember that acronyms stand for things. ATM = automatic teller machine; therefore, when you write ATM machine<\/em>, you’re really writing automatic teller machine machine. ATM will do.<\/p>\n\n\n\n

A business is an it,<\/em> not a they<\/em><\/h3>\n\n\n\n

In order to sound more friendly and approachable, companies often talk about themselves using the inclusive we<\/em>. Watch a few commercials, and you\u2019ll almost certainly hear, \u201cAt Company X, we believe\u2026\u201d I\u2019ve certainly written that way about my own clients for years. It\u2019s an effort to humanize that which isn\u2019t human \u2013 a brand. But when referring to a business as an entity<\/a>, use it<\/em>, not they<\/em>.<\/p>\n\n\n\n

Get your decades in order<\/h3>\n\n\n\n

When you’re writing about decades, remember where to put your apostrophes. If you’re leaving off the first two digits of a four-digit era (ie, ’70s, ’00s) put an apostrophe at the beginning. But DON’T put an apostrophe before the s:<\/em><\/p>\n\n\n\n

Incorrect<\/strong>: 1980’s, 90’s, 2000’s
Correct<\/strong>: 1980s, 1990s, 2000s or ’80s, ’90s, ’00s<\/p>\n\n\n\n

You only use an apostrophe before an s<\/em> to make it possessive, not to pluralize it.<\/p>\n\n\n\n

The Dos and Don’ts of Dos and Don’ts<\/h3>\n\n\n\n

Too often, bloggers will write lists of “Do’s and Don’ts.” Unfortunately, only one of these words requires an apostrophe. Because don’t<\/em> is a contraction of do not<\/em>, the apostrophe stands in for the missing letter. But an apostrophe before an s<\/em> makes is possessive, not plural (which is what we want). Therefore,<\/p>\n\n\n\n

Incorrect<\/strong>: Do’s and Don’ts
Correct<\/strong>: Dos and Don’ts<\/p>\n\n\n\n

Related:<\/strong> FAQs (not FAQ’s), Q&As (not Q&A’s), CTRs (not CTR’s)<\/p>\n\n\n\n

Avoid hyperbole and fluff<\/h3>\n\n\n\n

Some words and phrases are meaningless, and they are usually added when writers are trying to meet a minimum word count requirement. Avoid these at all costs.<\/p>\n\n\n\n

Examples<\/strong>: “There’s something for everyone.”
“… and everything in between.”
“You’ll love it.”
“The possibilities are endless.”
Instances of very<\/em> and really
<\/em>Adjectives like great, terrific, fabulous, epic<\/em><\/p>\n\n\n\n

Here are some ideas on what to use instead<\/a>.<\/p>\n\n\n\n

Go easy on the exclamation points<\/h3>\n\n\n\n

As I shared before<\/a>, writers sometimes try to infuse energy into their copy by overusing exclamation points rather than choosing words to convey passion about the business. This overuse can result in an overeager tone that sometimes borders on desperation. You want to create a voice that\u2019s emotional but still professional.<\/p>\n\n\n\n

A good rule of thumb is to make sure any exclamation points you do use are separated by at least<\/strong> 5 sentences. I mean it!<\/p>\n\n\n\n

There are tons of ways our writing can improve (mine included). These 6 tips are merely a starting point. Got more to add? Comment below…<\/p>\n","protected":false},"excerpt":{"rendered":"

Even the most seasoned writers can use a refresher now and again. Everyone believes they can write, but the real question is whether you can write well. Here are 6 quick copywriting tips to keep your writing sharp. Copywriting Tips to Start Using Today Watch out for repetitive redundancy ATM machine. PIN number. And theContinue reading <\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"For today's #WritingWednesday, 6 quick tips to improve your #copywriting, both grammatically and stylistically. Which is your fave?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46,47],"tags":[],"class_list":["post-5526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-tools"],"yoast_head":"\n6 Quick Copywriting Tips - On the Corner of Charles Ave<\/title>\n<meta name=\"description\" content=\"Even the most seasoned writers can use a refresher. 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Oftentimes, to impart a conversational quality, it's fine to overlook certain grammatical rules \u2014 split infinitives like Star Trek's\u00a0\"to boldly go\" or adverb\/adjective confusion like Apple's \"Think Different\" may rile linguists, but they've proved memorable. I myself flout\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5485,"url":"https:\/\/charlesavemktg.com\/blog\/own-your-gerunds\/","url_meta":{"origin":5526,"position":2},"title":"Own Your Gerunds: The Grammar Mistake You Might Not Know You’re Making","author":"Kim Kohatsu","date":"May 23, 2018","format":false,"excerpt":"I've heard eloquent speakers make the same grammar mistake: instead of using a possessive determiner (my, your, our) to describe a gerund, they use a pronoun (me, you, we). But what the heck does all that mean? And have you been making the same mistake? Let's break it down. What's\u2026","rel":"","context":"In "Copywriting"","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5369,"url":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","url_meta":{"origin":5526,"position":3},"title":"Who or Whom? – The Easiest Way to Know","author":"Kim Kohatsu","date":"May 16, 2018","format":false,"excerpt":"Who or whom? There's an easy way to know, without needing to know about subjects, objects, and prepositions. Use who whenever you would use he Who\u00a0should be used as the subject of a sentence, in the same way you would use the word he. Take this example: (Who\/whom) just texted\u2026","rel":"","context":"In "Copywriting"","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5529,"url":"https:\/\/charlesavemktg.com\/blog\/writing-apps\/","url_meta":{"origin":5526,"position":4},"title":"Four Writing Apps to Improve Your Copy","author":"Kim Kohatsu","date":"June 6, 2018","format":false,"excerpt":"An editor is a luxury we copywriters don't always have. That's when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use regularly. Hemingway Hemingway offers a free online editor or a\u2026","rel":"","context":"In "Copywriting"","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1,"url":"https:\/\/charlesavemktg.com\/blog\/business-is-it-not-they\/","url_meta":{"origin":5526,"position":5},"title":"A Business Is an It, Not a They","author":"Kim Kohatsu","date":"August 3, 2016","format":false,"excerpt":"Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper it. It sounds so conspiratorial - who are they? Do you mean a\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/comments?post=5526"}],"version-history":[{"count":8,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5526\/revisions"}],"predecessor-version":[{"id":6460,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5526\/revisions\/6460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media\/4841"}],"wp:attachment":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media?parent=5526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/categories?post=5526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/tags?post=5526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}