{"id":5529,"date":"2018-06-06T09:00:59","date_gmt":"2018-06-06T16:00:59","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?p=5529"},"modified":"2019-07-16T14:58:42","modified_gmt":"2019-07-16T21:58:42","slug":"writing-apps","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/writing-apps\/","title":{"rendered":"Four Writing Apps to Improve Your Copy"},"content":{"rendered":"\n<p>An editor is a luxury we copywriters don&#8217;t always have. That&#8217;s when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use regularly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hemingway<\/h3>\n\n\n\n<p><a href=\"http:\/\/www.hemingwayapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hemingway<\/a> offers a free online editor or a paid desktop app. It checks for passive voice, complicated sentences, and weakening phrases and qualifiers. The app assigns a grade level, readability score, and estimated total reading time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grammarly<\/h3>\n\n\n\n<p><a href=\"http:\/\/www.tkqlhce.com\/click-8853687-12939579\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a> is a helpful Chrome extension. Whatever you\u2019re writing online (be it your blog, a Facebook post, an email), Grammarly examines it for grammar, punctuation, proper sentence structure, and word choice. However, it does not check Google Docs inline.<\/p>\n\n\n\n<p>I use the free version, but there are also paid <a href=\"http:\/\/www.tkqlhce.com\/click-8853687-12939579\" target=\"&quot;_blank\" rel=\"noopener noreferrer\">Grammarly Premium<\/a> subscriptions with additional features including a plagiarism checker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yoast SEO<\/h3>\n\n\n\n<p>Yoast SEO is a free WordPress plugin. It offers many SEO-related features, but in terms of writing, it does the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Grades your writing on the Flesch Reading Ease test to help with readability. (Read another way, how easily scannable is your content?)<\/li><li>Counts the percentage of sentences with transition words and phrases.<\/li><li>Provides word count in the context of SEO. For instance, it looks at whether the number of words following a subhead is too long, or whether any individual paragraph is too long.<\/li><li>Counts the percentage of sentences that contain more than 20 words, which can make reading more difficult.<\/li><li>Counts the percentage of sentences that use passive voice and highlights them.<\/li><\/ul>\n\n\n\n<p>Sometimes Yoast will offer improvement suggestions that I consider but ultimately don&#8217;t take. For example, I think it&#8217;s fine for my blogs to score lower than recommended on the <a href=\"https:\/\/yoast.com\/flesch-reading-ease-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flesch Reading Ease score<\/a>. This score is mostly calculated on the length of sentences and the number of syllables per word. I know my audience can handle big words and long sentences. Even still, greater clarity is something we should always aim for in our writing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Just Not Sorry<\/h3>\n\n\n\n<p>Stop tempering your emails in ways that undermine your leadership. With the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/just-not-sorry-the-gmail\/fmegmibednnlgojepmidhlhpjbppmlci\" target=\"_blank\" rel=\"noopener noreferrer\">Just Not Sorry<\/a> Gmail extension, you&#8217;ll be warned about words and phrases that minimize confidence.<\/p>\n\n\n\n<p>As founder <a rel=\"noopener noreferrer\" href=\"http:\/\/www.slate.com\/blogs\/xx_factor\/2015\/12\/29\/new_chrome_app_helps_women_stop_saying_just_and_sorry_in_emails.html\" target=\"_blank\">Tami Reiss told <em>Slate<\/em><\/a>,\u00a0too many women inadvertently discredit their own opinions.\u00a0\u201cWe thought: What if we changed the environment? What if we pinged someone to say, \u2018Hey, you\u2019re doing this thing that you probably don\u2019t want to do. The response is going to be unconscious to someone else, but it&#8217;s going to have a really big impact.\u2019\u201d<\/p>\n\n\n\n<p>Beyond <em>just<\/em> and <em>sorry<\/em>, this writing app flags phrases like <em>actually<\/em>, <em>I think<\/em>, and&nbsp;<em>Does this make sense?&nbsp;<\/em>The extension is open-source to enable you to add more stop-words to flag as though they were spelling errors.<\/p>\n\n\n\n<p>Do you have favorite writing apps? If so, feel free to share them with me! I&#8217;d love to know how you use them in your day-to-day work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An editor is a luxury we copywriters don&#8217;t always have. That&#8217;s when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use regularly. Hemingway Hemingway offers a free online editor or a paid desktop app. It checks<a class=\"read-more\" href=\"https:\/\/charlesavemktg.com\/blog\/writing-apps\/\">Continue reading <i class=\"fa fa-angle-right fa-lg\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"These four #writing apps will help copywriters and non-copywriters alike. Go beyond simple spell-check with these recommended apps:","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46,47],"tags":[],"class_list":["post-5529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Writing Apps to Improve Your Copy - Charles Ave Marketing<\/title>\n<meta name=\"description\" content=\"An editor is a luxury that copywriters don&#039;t always have. Here are four writing apps that I turn to regularly for help in improving my own copywriting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlesavemktg.com\/blog\/writing-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Writing Apps to Improve Your Copy - Charles Ave Marketing\" \/>\n<meta property=\"og:description\" content=\"An editor is a luxury that copywriters don&#039;t always have. Here are four writing apps that I turn to regularly for help in improving my own copywriting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/charlesavemktg.com\/blog\/writing-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"On the Corner of Charles Ave\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charlesavemktg\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T16:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-16T21:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kim Kohatsu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kimkohatsu\" \/>\n<meta name=\"twitter:site\" content=\"@charlesavemktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Kohatsu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/\"},\"author\":{\"name\":\"Kim Kohatsu\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\"},\"headline\":\"Four Writing Apps to Improve Your Copy\",\"datePublished\":\"2018-06-06T16:00:59+00:00\",\"dateModified\":\"2019-07-16T21:58:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"articleSection\":[\"Copywriting\",\"Tools and Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/\",\"name\":\"Four Writing Apps to Improve Your Copy - Charles Ave Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/writing-apps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/writing-wednesday.png?fit=1024%2C512&ssl=1\",\"datePublished\":\"2018-06-06T16:00:59+00:00\",\"dateModified\":\"2019-07-16T21:58:42+00:00\",\"description\":\"An editor is a luxury that copywriters don't always have. 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But what the heck does all that mean? And have you been making the same mistake? Let's break it down. What's\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4909,"url":"https:\/\/charlesavemktg.com\/blog\/between-among\/","url_meta":{"origin":5529,"position":1},"title":"Between Us, Among Them","author":"Kim Kohatsu","date":"April 26, 2017","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]In today's edition of #WritingWednesday, let's discuss between and among. If you're a grammar nerd like me, you might think you know where this piece is going. The common wisdom is that you use between to describe two things, and among for any quantity greater than two. For example, This\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6058,"url":"https:\/\/charlesavemktg.com\/blog\/how-to-make-things-plural\/","url_meta":{"origin":5529,"position":2},"title":"How to Make Things Plural: The Correct Plural Forms of 5 Tricky Nouns","author":"Kim Kohatsu","date":"August 29, 2018","format":false,"excerpt":"The English language can be a tricky mistress. But when expressed well, she's a beauty. If you're a copywriter\u00a0or blogger, I assume you already know the basics of how to make things plural (i.e., man \u2192 men, child \u2192 children, wife \u2192 wives, etc.). Instead, I created this guide on\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5369,"url":"https:\/\/charlesavemktg.com\/blog\/who-or-whom\/","url_meta":{"origin":5529,"position":3},"title":"Who or Whom? &#8211; The Easiest Way to Know","author":"Kim Kohatsu","date":"May 16, 2018","format":false,"excerpt":"Who or whom? There's an easy way to know, without needing to know about subjects, objects, and prepositions. Use who whenever you would use he Who\u00a0should be used as the subject of a sentence, in the same way you would use the word he. Take this example: (Who\/whom) just texted\u2026","rel":"","context":"In &quot;Copywriting&quot;","block_context":{"text":"Copywriting","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/copywriting\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4823,"url":"https:\/\/charlesavemktg.com\/blog\/guest-post-pitches\/","url_meta":{"origin":5529,"position":4},"title":"Horrible Guest Post Pitches I&#8217;ve Actually Received (and Good Ones I Accepted)","author":"Kim Kohatsu","date":"August 17, 2016","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]Even before Charles Ave Marketing became Charles Ave Marketing, I have been the\u00a0Managing Editor of the Menuism blog. I'm proud to say Menuism has been a client for four years and counting. In those four years, I've managed our team of writers, contributed\u00a0my own posts, developed content partnerships, and worked\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"improve-copywriting","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/writing-wednesday.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6540,"url":"https:\/\/charlesavemktg.com\/blog\/9-worthwhile-work-resolutions-for-business-owners\/","url_meta":{"origin":5529,"position":5},"title":"9 Worthwhile Work Resolutions for Business Owners","author":"Kim Kohatsu","date":"December 30, 2019","format":false,"excerpt":"Happy New Year! It's that time when many of us resolve to remake ourselves, even with that nagging feeling in the back of our minds that change will only last a short while. But fear not! I've thought of nine resolutions for business owners that are both easy and worthwhile.\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2019\/11\/work-resolutions.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2019\/11\/work-resolutions.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2019\/11\/work-resolutions.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2019\/11\/work-resolutions.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2019\/11\/work-resolutions.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/comments?post=5529"}],"version-history":[{"count":14,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5529\/revisions"}],"predecessor-version":[{"id":6464,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/5529\/revisions\/6464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media\/4841"}],"wp:attachment":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media?parent=5529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/categories?post=5529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/tags?post=5529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}