{"id":5854,"date":"2018-08-13T08:15:32","date_gmt":"2018-08-13T15:15:32","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?p=5854"},"modified":"2019-07-16T10:33:48","modified_gmt":"2019-07-16T17:33:48","slug":"is-yelp-advertising-worth-it","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/is-yelp-advertising-worth-it\/","title":{"rendered":"Is Yelp Advertising Worth It?"},"content":{"rendered":"\n

Is Yelp advertising worth it?<\/strong> For many local business owners, Yelp is an essential marketing tool to connect with potential customers. A 2016 Nielsen study commissioned by Yelp shows that 74% of consumers searching online for a local business turn to a review site at least monthly<\/a>. The consumers who used online review sites ranked Yelp as the most trusted, most influential, and most useful.<\/p>\n\n\n\n

I am one of these consumers. While best known for restaurant reviews, Yelp has helped me personally discover my business accountant, my landscaper, and my moving company.<\/p>\n\n\n\n

Should your business advertise on Yelp?<\/strong>\u00a0I asked several business owners to share their experience to understand whether advertising on Yelp is worth it. Let’s delve into what’s good, what’s bad, what’s ugly about Yelp Ads.<\/p>\n\n\n\n

What Yelp Ads look like<\/h3>\n\n\n\n
\"Yelp
The red box highlights Yelp Ads on search results. Notice the “Ads by Google” over on the right, too. This is part of Google’s Search Network, which you can learn about here<\/a>.<\/figcaption><\/figure>\n\n\n\n

Advertising with Yelp vs. free Yelp listings<\/h3>\n\n\n\n
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Here’s an example of a Yelp Deal. These require no upfront costs, but Yelp takes a 30% cut (10% on gift certificate sales) and pays you the remainder each month.<\/figcaption><\/figure><\/div>\n\n\n\n

Any business owner can create or claim a listing on Yelp for free<\/a>. A free business listing on Yelp<\/strong> enables the page owner to<\/p>\n\n\n\n