{"id":6308,"date":"2019-04-22T08:00:58","date_gmt":"2019-04-22T15:00:58","guid":{"rendered":"https:\/\/charlesavemktg.com\/blog\/?p=6308"},"modified":"2020-01-29T11:36:44","modified_gmt":"2020-01-29T19:36:44","slug":"charles-ave-marketing-anniversary","status":"publish","type":"post","link":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/","title":{"rendered":"6 Years. 6 Years?!? It’s the anniversary of Charles Ave Marketing"},"content":{"rendered":"\n

Today, April 22, 2019, is the sixth anniversary of my company Charles Ave Marketing.<\/p>\n\n\n\n

Six years ago, I had no idea whether this whole idea would last. After losing a full-time marketing job at a tech startup, I spent almost a year freelancing. During that year, I needed to make an adjustment on my taxes, and I had no idea how to do it. After reading some Yelp<\/a> reviews, I called a local accountant to see if she could help.<\/p>\n\n\n\n

It was this accountant, Vicki Knight, who advised me to incorporate. And thus, Charles Ave Marketing, LLC was born.<\/p>\n\n\n\n

Over the course of the next year, Vicki became my business mentor<\/a>. She taught me about small business accounting<\/a>, payroll<\/a>, how to set up my retirement accounts, and more. <\/p>\n\n\n\n

Starting a business is scary. It’s a leap of faith. But wow, to think about that moment, and all the moments in between, it’s amazing to contemplate how we got here.<\/p>\n\n\n\n

Charles Ave clients are the best<\/h2>\n\n\n\n

It fills me with pride that two clients, Menuism and MyCorporation, have been with Charles Ave essentially since day one. And both still would be, except MyCorporation was recently acquired by Deluxe<\/a> (yay, MyCorp team!). After the acquisition, Deluxe brought marketing tasks in-house, so our arrangement ended just a couple of weeks ago. But still! These long-lasting relationships are almost unheard of in the online marketing world. <\/p>\n\n\n\n

I’m proud to point to other time-tested client relationships as well. Los Angeles Institute of Architecture and Design began working with Charles Ave in 2014. PickFu<\/a> and American College of Education started in 2015. dotLuxury has been with us since 2016. <\/p>\n\n\n\n

Best of all, proposals go out to prospective new clients all the time. In fact, Charles Ave just began working with a national finance company.<\/p>\n\n\n\n

Being busy is a good problem to have<\/h2>\n\n\n\n

For the past two years, I’ve done something big to coincide with the company anniversary. In 2017, I unveiled a redesigned company website. In 2018, I<\/g> launched my first self-published book.<\/p>\n\n\n\n

This year, I barely made the time to put together this blog post. It’s a constant issue: in the process of marketing for clients, I neglect marketing myself. Since Charles Ave is a service-oriented business, time is a finite resource. And I just haven’t been good about keeping up with the company’s blog, social media, and my presence as a Forbes LA Business Council member. I am trying to be better about delegating tasks, but I haven’t slowed down enough to bring in more help. <\/p>\n\n\n\n

As a business owner, I think it’s as important to acknowledge our shortcomings as it is to celebrate our accomplishments. So check back in with me in a year and see how I’ve done.<\/p>\n\n\n\n

Until then, back to work!<\/p>\n\n\n\n

One more thing<\/h2>\n\n\n\n

I would be remiss not to mention that while April 22 is one of my happiest days of the year, April 23 is one of the saddest. On April 23, 2017, one of my closest friends, Shirley Weiss, died unexpectedly at the age of 36. Her death, as well as the sudden deaths of Joe Abramo (38) and Kristina Schroeter (34) that same year, has had a profound impact on me. My beloved dog Tucker, who was instrumental in coping with the losses, died the following July at the age of 13. <\/p>\n\n\n\n

Grief, depression, and suicidality have defined so much of the past few years. Again, I think it is as important to acknowledge our struggles as it is to tout our successes. As I have for the past two years, I encourage you to read my article How Companies Can Support Employees Coping with Grief <\/a>and hug someone you love today. Tomorrow is never guaranteed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today, April 22, 2019, is the sixth anniversary of my company Charles Ave Marketing. Six years ago, I had no idea whether this whole idea would last. After losing a full-time marketing job at a tech startup, I spent almost a year freelancing. During that year, I needed to make an adjustment on my taxes,Continue reading <\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Today is the 6th anniversary of Charles Ave Marketing!","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[43],"tags":[],"class_list":["post-6308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\n6 Years. 6 Years?!? It's the anniversary of Charles Ave Marketing<\/title>\n<meta name=\"description\" content=\"April 22, 2019 is the sixth anniversary of Charles Ave Marketing. Where does the time go?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Years. 6 Years?!? It's the anniversary of Charles Ave Marketing\" \/>\n<meta property=\"og:description\" content=\"April 22, 2019 is the sixth anniversary of Charles Ave Marketing. Where does the time go?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/\" \/>\n<meta property=\"og:site_name\" content=\"On the Corner of Charles Ave\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charlesavemktg\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-22T15:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-29T19:36:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kim Kohatsu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kimkohatsu\" \/>\n<meta name=\"twitter:site\" content=\"@charlesavemktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Kohatsu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/\"},\"author\":{\"name\":\"Kim Kohatsu\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\"},\"headline\":\"6 Years. 6 Years?!? It’s the anniversary of Charles Ave Marketing\",\"datePublished\":\"2019-04-22T15:00:58+00:00\",\"dateModified\":\"2020-01-29T19:36:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/anniv-card.png?fit=1024%2C640&ssl=1\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/\",\"name\":\"6 Years. 6 Years?!? It's the anniversary of Charles Ave Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/anniv-card.png?fit=1024%2C640&ssl=1\",\"datePublished\":\"2019-04-22T15:00:58+00:00\",\"dateModified\":\"2020-01-29T19:36:44+00:00\",\"description\":\"April 22, 2019 is the sixth anniversary of Charles Ave Marketing. Where does the time go?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/anniv-card.png?fit=1024%2C640&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/anniv-card.png?fit=1024%2C640&ssl=1\",\"width\":1024,\"height\":640,\"caption\":\"marketing-event\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/charles-ave-marketing-anniversary\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Years. 6 Years?!? It’s the anniversary of Charles Ave Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\",\"name\":\"On the Corner of Charles Ave\",\"description\":\"News and Views from Charles Ave Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#organization\",\"name\":\"Charles Ave Marketing\",\"url\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/charlesavemktg.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1\",\"width\":400,\"height\":85,\"caption\":\"Charles Ave Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/charlesavemktg\",\"https:\\\/\\\/x.com\\\/charlesavemktg\",\"https:\\\/\\\/www.linkedin.com\\\/organization\\\/3221885\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/charlesavemktg.com\\\/blog\\\/#\\\/schema\\\/person\\\/da1a08466bd35d7957b64cafe37cbc95\",\"name\":\"Kim Kohatsu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g\",\"caption\":\"Kim Kohatsu\"},\"description\":\"Kim Kohatsu is the founder of Charles Ave Marketing, \\\"Madison Ave for small businesses and startups.\\\" Kim's expertise is in PPC, content marketing, and branding.\",\"sameAs\":[\"https:\\\/\\\/charlesavemktg.com\\\/\",\"https:\\\/\\\/x.com\\\/kimkohatsu\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Years. 6 Years?!? It's the anniversary of Charles Ave Marketing","description":"April 22, 2019 is the sixth anniversary of Charles Ave Marketing. Where does the time go?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/","og_locale":"en_US","og_type":"article","og_title":"6 Years. 6 Years?!? It's the anniversary of Charles Ave Marketing","og_description":"April 22, 2019 is the sixth anniversary of Charles Ave Marketing. Where does the time go?","og_url":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/","og_site_name":"On the Corner of Charles Ave","article_publisher":"https:\/\/www.facebook.com\/charlesavemktg","article_published_time":"2019-04-22T15:00:58+00:00","article_modified_time":"2020-01-29T19:36:44+00:00","og_image":[{"width":1024,"height":640,"url":"https:\/\/i1.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1","type":"image\/png"}],"author":"Kim Kohatsu","twitter_card":"summary_large_image","twitter_creator":"@kimkohatsu","twitter_site":"@charlesavemktg","twitter_misc":{"Written by":"Kim Kohatsu","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#article","isPartOf":{"@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/"},"author":{"name":"Kim Kohatsu","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/person\/da1a08466bd35d7957b64cafe37cbc95"},"headline":"6 Years. 6 Years?!? It’s the anniversary of Charles Ave Marketing","datePublished":"2019-04-22T15:00:58+00:00","dateModified":"2020-01-29T19:36:44+00:00","mainEntityOfPage":{"@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/"},"wordCount":614,"commentCount":0,"publisher":{"@id":"https:\/\/charlesavemktg.com\/blog\/#organization"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/","url":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/","name":"6 Years. 6 Years?!? It's the anniversary of Charles Ave Marketing","isPartOf":{"@id":"https:\/\/charlesavemktg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#primaryimage"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1","datePublished":"2019-04-22T15:00:58+00:00","dateModified":"2020-01-29T19:36:44+00:00","description":"April 22, 2019 is the sixth anniversary of Charles Ave Marketing. Where does the time go?","breadcrumb":{"@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#primaryimage","url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1","contentUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1","width":1024,"height":640,"caption":"marketing-event"},{"@type":"BreadcrumbList","@id":"https:\/\/charlesavemktg.com\/blog\/charles-ave-marketing-anniversary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/charlesavemktg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Years. 6 Years?!? It’s the anniversary of Charles Ave Marketing"}]},{"@type":"WebSite","@id":"https:\/\/charlesavemktg.com\/blog\/#website","url":"https:\/\/charlesavemktg.com\/blog\/","name":"On the Corner of Charles Ave","description":"News and Views from Charles Ave Marketing","publisher":{"@id":"https:\/\/charlesavemktg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/charlesavemktg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/charlesavemktg.com\/blog\/#organization","name":"Charles Ave Marketing","url":"https:\/\/charlesavemktg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1","contentUrl":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/CharlesAveHeaderLogo.png?fit=400%2C85&ssl=1","width":400,"height":85,"caption":"Charles Ave Marketing"},"image":{"@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/charlesavemktg","https:\/\/x.com\/charlesavemktg","https:\/\/www.linkedin.com\/organization\/3221885\/"]},{"@type":"Person","@id":"https:\/\/charlesavemktg.com\/blog\/#\/schema\/person\/da1a08466bd35d7957b64cafe37cbc95","name":"Kim Kohatsu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca5ba2ffe587cb8c64c39bf46e45385b6b8cee2957d0f5ff024056fb5cf0807c?s=96&d=mm&r=g","caption":"Kim Kohatsu"},"description":"Kim Kohatsu is the founder of Charles Ave Marketing, \"Madison Ave for small businesses and startups.\" Kim's expertise is in PPC, content marketing, and branding.","sameAs":["https:\/\/charlesavemktg.com\/","https:\/\/x.com\/kimkohatsu"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8AOOE-1DK","jetpack-related-posts":[{"id":4934,"url":"https:\/\/charlesavemktg.com\/blog\/new-site\/","url_meta":{"origin":6308,"position":0},"title":"Hey, a Whole New Look!","author":"Kim Kohatsu","date":"April 22, 2017","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]Today, April 22, 2017, is the fourth anniversary of Charles Ave Marketing! To celebrate, we've unveiled a brand new website. It's been updated with new work samples and reflects a more modern aesthetic. It's still a little buggy on mobile, but I guess every site is a work in progress.\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/charlesavemktg.com\/blog\/category\/news\/"},"img":{"alt_text":"marketing-event","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/anniv-card.png?fit=1024%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4882,"url":"https:\/\/charlesavemktg.com\/blog\/charles-ave-is-moving\/","url_meta":{"origin":6308,"position":1},"title":"Charles Ave Is Moving!","author":"Kim Kohatsu","date":"August 8, 2016","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]Since its inception in 2013, Charles Ave has always been\u00a0more than an address. It is a mindset and a mission: to bring the power of Madison Ave to small businesses and startups. That means that Charles Ave Marketing doesn't happen because it's located on Charles Ave. That's where it started,\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/charlesavemktg.com\/blog\/category\/news\/"},"img":{"alt_text":"marketing-agency-moving","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/charles-ave-is-moving.jpeg?fit=650%2C300&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/charles-ave-is-moving.jpeg?fit=650%2C300&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/charles-ave-is-moving.jpeg?fit=650%2C300&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4983,"url":"https:\/\/charlesavemktg.com\/blog\/adwords-account-audit\/","url_meta":{"origin":6308,"position":2},"title":"The Charles Ave AdWords Account Audit","author":"Kim Kohatsu","date":"October 20, 2017","format":false,"excerpt":"Editor's Note: As of July 2018, AdWords is now known as Google Ads. The AdWords account audit is one of the best ways to put Charles Ave Marketing to the test. For a flat fee, I examine your AdWords account history and put together a detailed report of what's working\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/"},"img":{"alt_text":"adwords-account-audit","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/10\/adwords-account-audit.png?fit=1200%2C670&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/10\/adwords-account-audit.png?fit=1200%2C670&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/10\/adwords-account-audit.png?fit=1200%2C670&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/10\/adwords-account-audit.png?fit=1200%2C670&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/10\/adwords-account-audit.png?fit=1200%2C670&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4911,"url":"https:\/\/charlesavemktg.com\/blog\/whats-point-blog\/","url_meta":{"origin":6308,"position":3},"title":"What’s the Point of a Blog?","author":"Kim Kohatsu","date":"July 25, 2016","format":false,"excerpt":"[vc_row][vc_column][vc_column_text]I've started many personal blogs... started being the operative word. But I failed to follow through with what a blog truly is \u2014 a commitment. The grand irony of course, is that content marketing is one of my specialties at Charles Ave. I've strategized, contributed to, and edited blogs for\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"blogging-for-business","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/why-blog.jpg?fit=1200%2C352&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/why-blog.jpg?fit=1200%2C352&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/why-blog.jpg?fit=1200%2C352&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/why-blog.jpg?fit=1200%2C352&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/04\/why-blog.jpg?fit=1200%2C352&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5226,"url":"https:\/\/charlesavemktg.com\/blog\/fifth-anniversary-first-book\/","url_meta":{"origin":6308,"position":4},"title":"My fifth anniversary (!) and first book (!!!!!!!!!!)","author":"Kim Kohatsu","date":"April 22, 2018","format":false,"excerpt":"It is with immense pride that I share that today, April 22, 2018, is the fifth anniversary of Charles Ave Marketing. It's been a time of growth, change, and shared success. Last year, on the company's fourth anniversary, I unveiled our new website and blog design. Today, for the fifth,\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/charlesavemktg.com\/blog\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Book-Twitter-banner.png?fit=1200%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Book-Twitter-banner.png?fit=1200%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Book-Twitter-banner.png?fit=1200%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Book-Twitter-banner.png?fit=1200%2C400&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2018\/04\/Book-Twitter-banner.png?fit=1200%2C400&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4971,"url":"https:\/\/charlesavemktg.com\/blog\/haro-source\/","url_meta":{"origin":6308,"position":5},"title":"Getting the Most Out of HARO, Part 2: Using HARO as a Source","author":"Kim Kohatsu","date":"October 24, 2017","format":false,"excerpt":"HARO, or Help a Reporter Out, is an invaluable tool for content marketers. As I explained in a previous post, HARO connects journalists and bloggers to sources whose expertise they can use in their upcoming articles. For a small business owner, HARO is a free and easy way to earn\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/charlesavemktg.com\/blog\/category\/marketing\/content-marketing\/"},"img":{"alt_text":"haro-content-marketing","src":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/09\/haro.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/09\/haro.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/09\/haro.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/charlesavemktg.com\/blog\/wp-content\/uploads\/2017\/09\/haro.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/6308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/comments?post=6308"}],"version-history":[{"count":9,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/6308\/revisions"}],"predecessor-version":[{"id":6607,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/posts\/6308\/revisions\/6607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media\/4867"}],"wp:attachment":[{"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/media?parent=6308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/categories?post=6308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charlesavemktg.com\/blog\/wp-json\/wp\/v2\/tags?post=6308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}