ACE tuition comparison video

A key differentiator for American College of Education is that its tuition is half, and sometimes even one-third, the cost of comparable institutions. In this video, that graph is brought to life (and then chopped down) with the help of saws, karate kicks, and sledgehammers.

From concept to execution, Charles Ave Marketing scripted and creative-directed this video, including casting, production, and post-production.