Campaign for Women’s Lives

This was the first commercial I ever made. It ran in battleground states in the run-up to the 2004 election. To my dismay, over 20 years later, it’s more relevant than ever.

I created the concept and script while working at the Glover Park Group in Washington, DC, including pre- and post-production.

Date: September 13, 2004

Client: Campaign for Women's Lives

Category: Copywriting, Video marketing