Hey, a Whole New Look!

Today, April 22, 2017, is the fourth anniversary of Charles Ave Marketing! To celebrate, we’ve unveiled a brand new website. It’s been updated with new work samples and reflects a more modern aesthetic. It’s still ...

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September Show and Tell

It’s been an action-packed month at Charles Ave! In August, writing experts (including yours truly) shared tips on how to improve web copy for the Bitcatcha blog. We also moved into our new office. The space has been a ...

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Charles Ave Is Moving!

Since its inception in 2013, Charles Ave has always been more than an address. It is a mindset and a mission: to bring the power of Madison Ave to small businesses and startups. That means that Charles Ave Marketing doesn’t ...

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A Business Is an It, Not a They

Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper ...

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What’s the Point of a Blog?

I’ve started many personal blogs… started being the operative word. But I failed to follow through with what a blog truly is — a commitment. The grand irony of course, is that content marketing is one of my specialties ...

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