A Business Is an It, Not a They

Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper ...

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What’s the Point of a Blog?

I’ve started many personal blogs… started being the operative word. But I failed to follow through with what a blog truly is — a commitment. The grand irony of course, is that content marketing is one of my specialties ...

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