Press releases are one of those topics that every marketer has an opinion about. A few years ago, press releases were SEO gold, the easiest way to earn hundreds of backlinks in an instant. But in 2013, the Google algorithm caught up to ...
The English language can be a tricky mistress. But when expressed well, she’s a beauty. If you’re a copywriter or blogger, I assume you already know the basics of how to make things plural (i.e., man → men, child → ...
Even the most seasoned writers can use a refresher now and again. Everyone believes they can write, but the real question is whether you can write well. Here are 6 quick copywriting tips to keep your writing sharp. Copywriting Tips to ...
An editor is a luxury we copywriters don’t always have. That’s when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use ...
I’ve heard eloquent speakers make the same grammar mistake: instead of using a possessive determiner (my, your, our) to describe a gerund, they use a pronoun (me, you, we). But what the heck does all that mean? And have you been ...
Who or whom? There’s an easy way to know, without needing to know about subjects, objects, and prepositions. Use who whenever you would use he Who should be used as the subject of a sentence, in the same way you would use ...
Copywriting is stylistic, so for every rule, there is usually an exception. Oftentimes, to impart a conversational quality, it’s fine to overlook certain grammatical rules — split infinitives like Star Trek‘s “to ...
[vc_row][vc_column][vc_column_text]In today’s edition of #WritingWednesday, let’s discuss between and among. If you’re a grammar nerd like me, you might think you know where this piece is going. The common wisdom is ...
[vc_row][vc_column][vc_column_text]Even before Charles Ave Marketing became Charles Ave Marketing, I have been the Managing Editor of the Menuism blog. I’m proud to say Menuism has been a client for four years and counting. In ...
Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper it. ...
