Between Us, Among Them

In today’s edition of #WritingWednesday, let’s discuss between and among. If you’re a grammar nerd, you might think you know where this piece is going. The common wisdom is that you use between to describe two ...

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A Business Is an It, Not a They

Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper ...

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