Press releases are one of those topics that every marketer has an opinion about. A few years ago, press releases were SEO gold, the easiest way to earn hundreds of backlinks in an instant. But in 2013, the Google algorithm caught up to ...
If I were to ask you to name the world’s largest search engine, you’d probably know immediately that it’s Google. But were I to ask you to name the world’s second-largest search engine, what would your answer be? (Hint: It’s not Bing.) ...
Stock photography is often contrived, confusing, or altogether nonsensical. (If you need examples, click here, here, and here). And free stock photos? Forget it. That’s why I was excited to discover such an awesome resource for ...
Copywriting is stylistic, so for every rule, there is usually an exception. Oftentimes, to impart a conversational quality, it’s fine to overlook certain grammatical rules — split infinitives like Star Trek‘s “to ...
HARO, or Help a Reporter Out, is an invaluable tool for content marketers. As I explained in a previous post, HARO connects journalists and bloggers to sources whose expertise they can use in their upcoming articles. For a small ...
HARO, or Help A Reporter Out, is one of the best (free!) tools in a content marketer’s arsenal. In a nutshell, HARO is an email newsletter that gets sent three times daily. The newsletter consists of journalists and bloggers ...
[vc_row][vc_column][vc_column_text]Update, May 23, 2018: StumbleUpon is shutting down on June 30. (WAH!) Sorry, folks.[/vc_column_text][vc_single_image image=”5524″ img_size=”full”][vc_column_text]Content ...
[vc_row][vc_column][vc_column_text]Even before Charles Ave Marketing became Charles Ave Marketing, I have been the Managing Editor of the Menuism blog. I’m proud to say Menuism has been a client for four years and counting. In ...
Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper it. ...
[vc_row][vc_column][vc_column_text]I’ve started many personal blogs… started being the operative word. But I failed to follow through with what a blog truly is — a commitment. The grand irony of course, is that content ...
