PPC professionals often use the term landing page and assume you know what that means. Even if you have some understanding of what a landing page is, you might ask, why are landing pages important? Why should I care about them? So ...
Author’s Note: Bing Ads is now known as Microsoft Advertising. There’s no question that Google dominates search traffic, paid and organic. As an advertiser, you might ask yourself, why use Bing Ads at all? Let’s weigh ...
Landing page optimization usually tackles content-related questions: Have I included the target keyword enough times? Is my call-to-action working? Which design layout performs better? Too often, however, advertisers jump to this phase ...
Using negative keywords is one of the most overlooked but effective strategies to optimize your Google Ads or Bing Ads campaigns. How do you make the most of this important tool? Let’s go over what negative keywords are, why ...
Keywords are the heart of any PPC campaign. But confusion surrounds the concept of keywords. In this article, let’s discuss what keywords are and how they’re different from search queries. Then, let’s begin to ...
Is Yelp advertising worth it? For many local business owners, Yelp is an essential marketing tool to connect with potential customers. A 2016 Nielsen study commissioned by Yelp shows that 74% of consumers searching online for a local ...
Does PPC affect SEO? The simple answer: No. The better answer: No… and yes, sort of. The detailed answer: Running a PPC campaign on Google Ads does not directly affect your Google organic ranking. However, there are several ...
Of all the Google Ads metrics, Quality Score (QS) might be the most misunderstood. Let’s debunk the myths and discuss the realities of Google’s Quality Score and what you can do to improve it. A brief history of Quality ...
Pay-per-click platforms like Google Ads (formerly Google AdWords) can be overwhelming. You can easily get lost in the numbers and graphs. But don’t let the analytical nature of PPC scare you off. This guide will explain in plain ...
What is PPC? In this article, let’s define basic concepts and understand how they could help advertise your business, especially on Google. How does Google Ads work? The relevant parties: advertisers and users When you use Google ...
