Using negative keywords is one of the most overlooked but effective strategies to optimize your Google Ads or Bing Ads campaigns. How do you make the most of this important tool? Let’s go over what negative keywords are, why ...
Keywords are the heart of any PPC campaign. But confusion surrounds the concept of keywords. In this article, let’s discuss what keywords are and how they’re different from search queries. Then, let’s begin to ...
Is Yelp advertising worth it? For many local business owners, Yelp is an essential marketing tool to connect with potential customers. A 2016 Nielsen study commissioned by Yelp shows that 74% of consumers searching online for a local ...
Does PPC affect SEO? The simple answer: No. The better answer: No… and yes, sort of. The detailed answer: Running a PPC campaign on Google Ads does not directly affect your Google organic ranking. However, there are several ...
Of all the Google Ads metrics, Quality Score (QS) might be the most misunderstood. Let’s debunk the myths and discuss the realities of Google’s Quality Score and what you can do to improve it. A brief history of Quality ...
Pay-per-click platforms like Google Ads (formerly Google AdWords) can be overwhelming. You can easily get lost in the numbers and graphs. But don’t let the analytical nature of PPC scare you off. This guide will explain in plain ...
What is PPC? In this article, let’s define basic concepts and understand how they could help advertise your business, especially on Google. How does Google Ads work? The relevant parties: advertisers and users When you use Google ...
Even the most seasoned writers can use a refresher now and again. Everyone believes they can write, but the real question is whether you can write well. Here are 6 quick copywriting tips to keep your writing sharp. Copywriting Tips to ...
Finding someone to manage your company’s PPC is a daunting task. You’re apt to encounter slick sales pitches, a wide range of pricing and fees, or an endless sea of online taskers who say they can do the job. How do you ...
An editor is a luxury we copywriters don’t always have. That’s when writing apps can help point out mistakes we might not see in our writing. Listed below are some of my favorite writing apps and add-ons that I use ...
