I’ve heard eloquent speakers make the same grammar mistake: instead of using a possessive determiner (my, your, our) to describe a gerund, they use a pronoun (me, you, we). But what the heck does all that mean? And have you been ...
If I were to ask you to name the world’s largest search engine, you’d probably know immediately that it’s Google. But were I to ask you to name the world’s second-largest search engine, what would your answer be? (Hint: It’s not Bing.) ...
Who or whom? There’s an easy way to know, without needing to know about subjects, objects, and prepositions. Use who whenever you would use he Who should be used as the subject of a sentence, in the same way you would use ...
Stock photography is often contrived, confusing, or altogether nonsensical. (If you need examples, click here, here, and here). And free stock photos? Forget it. That’s why I was excited to discover such an awesome resource for ...
Editor’s Note: As of late July 2018, AdWords is now called Google Ads. I once prepared a PPC proposal for a hair transplant office in Beverly Hills. In the process of putting it together, it became clear to me that AdWords was ...
It is with immense pride that I share that today, April 22, 2018, is the fifth anniversary of Charles Ave Marketing. It’s been a time of growth, change, and shared success. Last year, on the company’s fourth anniversary, I ...
It’s all about me One of the biggest shifts in the way we use search engines is personalized search, or the presumption that search results will be tailored to an individual’s needs and location. According to Google, over ...
Over the course of 2017, I endured the separate and unexpected deaths of three friends. Since these losses, I’ve done more than my fair share of mourning. But I’m lucky in one regard: I work for myself. When I needed to, I could step ...
Copywriting is stylistic, so for every rule, there is usually an exception. Oftentimes, to impart a conversational quality, it’s fine to overlook certain grammatical rules — split infinitives like Star Trek‘s “to ...
I’ve been in business for myself since 2013. Launching my marketing agency has been one of my life’s most rewarding accomplishments, but the intervening years have been filled with hard lessons, too. While no piece of advice will spare ...
