September Show and Tell

[vc_row][vc_column][vc_column_text]It’s been an action-packed month at Charles Ave! In August, writing experts (including yours truly) shared tips on how to improve web copy for the Bitcatcha blog. We also moved into our new ...

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Charles Ave Is Moving!

[vc_row][vc_column][vc_column_text]Since its inception in 2013, Charles Ave has always been more than an address. It is a mindset and a mission: to bring the power of Madison Ave to small businesses and startups. That means that ...

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A Business Is an It, Not a They

Welcome to #WritingWednesday, where I talk about ways to improve your copywriting. In this inaugural post, I address one of my biggest pet peeves: mistakenly referring to a business as some unquantifiable they, rather than a proper it. ...

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What’s the Point of a Blog?

[vc_row][vc_column][vc_column_text]I’ve started many personal blogs… started being the operative word. But I failed to follow through with what a blog truly is — a commitment. The grand irony of course, is that content ...

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